Monday, September 9, 2019

It's .NEW (Sunrise Period coming)

The .NEW (pronounced "dotnew") Sunrise Period was just announced by the Trademark Clearinghouse. This extension belongs to Google.

When:
  • START: Tuesday, 15 October, 2019 - 16:00;
  • END: Tuesday, 14 January, 2020 - 16:00.
What the application says:
Charleston Road Registry is an American company, wholly owned by Google, which was established to provide registry services to the Internet public. Google is an American multinational public corporation and global technology leader focused on improving the ways its hundreds of millions of users connect with information. Since its formation, Google has been developing technology that can improve upon existing ways of doing business on the Internet. Google provides a variety of services and tools for Internet users and advertisers of all sizes, from simple search features and local ads to enterprise-scale business applications and global advertising solutions. These tools make it easier for people to make use of the world’s information and enable entrepreneurs and publishers around the world to grow their businesses.  
In line with Google’s general mission, Charleston Road Registry’s mission is to help make information universally accessible by extending the utility of the DNS while enhancing the performance, security and stability of the Internet for users worldwide. Charleston Road Registry aspires to create unique web spaces where users can learn about products, services and information in a targeted manner and in ways never before seen on the Internet. Its business objective is to manage Google’s gTLD portfolio and Google’s registry operator business. As discussed further in the responses to questions 23 and 31, Charleston Road Registry intends to outsource all critical registry functions to Google Registry Services.  
The proposed gTLD will provide the marketplace with direct association to the term, ʺnew.ʺ The mission of this gTLD, .new, is to provide a dedicated domain space in which registrants can enact second-level domains that position content as ʺnew.ʺ This mission will enhance consumer choice by providing new availability in the second-level domain space, creating new layers of organization on the Internet, and signaling the kind of content available in the domain. Charleston Road Registry believes that registrants will find value in associating with this gTLD, which could have a vast array of purposes from enterprises, small businesses, groups or individuals seeking to associate with the term ʺnew.ʺ Charleston Road Registry expects these uses may include but are not limited to applications such as media (tv show.new, author name.new) and marketing campaigns (cheerios.new, shampoo.new). 
The proposed gTLD will also provide Charleston Road Registry with the means to meet its business objectives.
Just for the note
There is a .NEWS (for News) that exists too and you will find it in the list of similar Top-Level Domains that I created.

Learn more here.

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