Tuesday, March 10, 2020

Two .BRAND updates

The TLD STARTUP INFORMATION page provided by the ICANN just updated its details for two dotBrand new gTLDs:
  1. The .SELECT new gTLD:
    1. Sunrise Period: 06 April 2020 to 06 May 2020;
    2. Trademark Claims Period: 06 May 2020 to 05 August 2020;
    3. About .SELECT: "The new .select gTLD will operate as a restricted registry, in which iSelect Ltd (iSelect) can create and control domain spaces that promote its brand identity and authenticity. The .select gTLD will be used by iSelect, its affiliates and partners to provide authoritative information and resources to consumers regarding its innovative online comparison and advisory services for purchasing household products in a way that promotes trust, accessibility and utility. Second and third level domains can then be utilised for specific product and service categories and for marketing purposes, with internet users assured of brand authenticity" (read the full application for more details).
  2. The .COMPARE new gTLD:
    1. Sunrise Period: 06 April 2020 to 06 May 2020;
    2. Trademark Claims Period: 06 May 2020 to 05 August 2020;
    3. About .COMPARE: "The new .compare gTLD will operate as a restricted registry, in which iSelect Ltd (iSelect) can create and control domain spaces that promote its brand identity and authenticity. In this regard,.compare will be used by iSelect, its affiliates and partners to provide authoritative information and resources to consumers regarding its innovative online comparison and advisory services for purchasing household products in a way that promotes trust, accessibility and utility. Second and third level domains can then be utilised for specific product and service categories and for marketing purposes, with internet users assured of brand authenticity" (read the full application for more details).
Lear more here.

Sex And Alcohol new gTLDs: 2019 in review

There are few new domain name extensions dedicated to adults and "things related to alcohol" so I split this post in two: the first one is for the 2019 review of new gTLDs for Alcohol and the second one is for Adults.

Don't Drink and Drive (Alcohol)
I listed exactly ten new gTLDs with a focus on alcohol:
  • Two are .BRANDs and were delegated in 2016 - four years ago - and still have not been used by the applicant (...) This is rather sad because there is a serious opportunity here: these two trademarks are American wine brands and they are the only one to have been granted their TLD on the planet. Each has one domain name registered in December, the same as January of the same year.
  • Wine is well represented: two versions of a TLDs for wine (French and English) and two Trademarks.
  • Three TLDs, the .VIN - .GLASS and .PUB new gTLDs, had less registrations in December than in January of the same year. Note that I am not surprised here: without any presence or action in France, the American .VIN Registry will find it hard to sell French ".vin" domain names. 
  • Four TLDs "are" alcohol: .VODKA - .WINE and .BEER
  • Four TLDs have more than 10,000 domain names created and the highest one is .PUB with 33,028 registrations in December 2019.
  • The most interesting case in 2019 is .BAR : it started the year with 5,822 registrations and ended it with 22,535. Note that the increase of registrations between October and November is important: more than 10,000 in one month.
  • In March 2020, I created a directory for domain names ending in ".beer" and I am still working on it ;-)
Let's talk about Sex (Adults)
I listed six domain name extensions dedicated to sex. Yes ... sex is a subject on Internet:
  • I found no .BRAND related to sex;
  • Even if .WTF does not necessarily relate to sex, I added it to this report and actually, this one is working great: registration figures kept increasing from January to December. There were more than 17,000 domain name creations in December.
  • To be honest, I find that none of these extension are a success: they all decrease in number but .SEX and .WTF
Read the full two reports here: "Alcohol" and "Adults".

Coming: "Law and Politics: 2019 in Review"

New gTLD Reports are updated once a month: CLICK HERE !