The first Round of the ICANN new gTLD program in 2012 brought many interesting surprises with new domain names dedicated to very specific professions, many of these are, or are not, related to the Internet. Ten years later, while potential applicants are wondering how to submit their new gTLD application and how to profit from it, this question turns out to be a very important one : how deep is a potential string connected to the use of the Internet and why should an applicant wonder about this? Let’s focus on the .SEO Top-Level Domain.
Read my full article here.
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