.NATIONWIDE and .ONYOURSIDE are terminated

Two more dotBrand new gTLDs were just terminated. The two Top-Level Domains concerned are:

1. .NATIONWIDE dotBrand new gTLD;
2. .ONYOURSIDE dotBrand new gTLD.

Both termination notices were sent by the Nationwide Mutual Insurance Company operating the TLDs the 12/11/2020. The Preliminary Determination by ICANN to Not Transition Operation of the gTLD is dated 25 January 2021.

Read the notice of termination (PDF download).

Which service provider will earn money in the next round of new gTLDs?

With so many dotBrand new gTLD providers, I start to wonder who (and how) is anyone going to earn money: these are my recent thoughts on the subject.

Less than $1 at the backend registry provider

Some providers offer the full package of solutions: new gTLD (dotBrand) consulting, a backend registry offer (mandatory in the ICANN new gTLD process), retail registrar/corporate registrar services (sometime both). With some domains being paid less than $1 per year at some backend registries, who but the ICANN, is going to earn any money:

1. The Premium domains' strategy? Not with dotBrands and I doubt it is a strategy to follow for generic TLDs, registration figures were definitey not there in the first round of the program and I don't believe the Bla-Bla from some registries.
2. Writing Applications? Check what's next, you're going to hate it!
3. Trademarks and other Brands applying for their dotBrand TLD should pay more per domain "because they can afford it?" Come on...if applying for a dotBrand new gTLD is not just the filling of a form with a price tag (including upcoming yearly costs), it does not mean that they should pay more for a low volume of domains created. A domain created at any backend registry provider costs the exact same than one being sold through the network of accredited Registrars.

Filling your dotBrand application...to be offered?

Many providers want their peace of the cake and to bring in clients...some are already offering the filling of the application for the next round of the ICANN new gTLD program! Note that there are conditions for such offers. In the first round, such service cost up to $90,000 at some providers and that cost did not necessarily include feasibility studies. As you can imagine...one dotBrand applicant might consider twice an offer when such cost can be "avoided".

What about Corporate Registrars?

Many Corporate Registrars subcontracted their clients application to external legal service providers in the first round and note that...IP Law Firm are not necessarily the best one to write your application: they can be very expensive with few knowledge about the ICANN new gTLD culture and from what I saw in the first round, many had NO IDEA about what they were doing. Have a look at the New gTLD Applicant Guidebook dated 4 June 2012, you understand what I am talking about.

If Registrars offer that service to their clients, I don't see - but the filling of the application and an annual operation fee (governance and reporting) - where they earn money? In the next round, things are completely different when choosing the right service provider: most of these costs can be negotiated...or offered. Since the COI (check the applicant guidebook or hit "coi icann" in Google) seems to be becoming history for .BRANDs new gTLDs, the filling of the application should become far easier and most existing providers now have templates to fill in your application: dotBtrand applicants will only need to explain what they want to do with their TLD - understand what they are going to pay on a yearly basis and who to -  and most providers already know what to write much better than clients themselves on the application.

What about external consultants?

I think this is where I stand and except offering consulting services to potential applicants on the best provider to select, for what service and at what price, I doubt there is any money to earn here but I am happy to explain all this in a personalized new gTLD SWOT Analysis ;-) According to your project, I'll point you to the right provider.

And if you want to invest in the next new gTLD innovation, ask us about Project "John Wolley".

Just updated (again): the .FORUM new gTLD

The ICANN just updated its sunrise details webpage for the .FORUM Top-Level Domain:

1. Sunrise Period: 16 November 2020 to 16 December 2020;
2. Trademark Claims Period: 02 March 2021 to 31 May 2021;
3. Limited Registration Period: Sunrise 2 - 11 Jan 2021 to 28 Feb 2021.

Olé !

New gTLD yearly snapshots since 2018

Since 2016, we've collected all Registries domain name registration volumes and have decided to offer these yearly reports for a fee.

Each yearly report contains a monthly snapshot (12 lists) of all domain names created for each new gTLD.

The yearly report is delivered as an Excel sheet containing 12 sheets (one per month), each listing all available new domain name extensions and the number of domain names created (or lost) during each month.

Our offer is available here.

Revocation Reports for .CEB and .LUPIN

Two new gTLDs were just revoked. The two dotBrand Top-Level Domains are:

1. .CEB
2. .LUPIN

Read the Revocation Report for .CEB here. The .LUPIN is available here.

3 new Sunrise Periods coming for .HAIR - .SKIN and .BEAUTY new gTLDs

3 old new gTLD properties of L'Oréal were acquired by serial entrepreneur and are now relaunched. The Top-Level Domains concerned are:

1. .HAIR
2. .BEAUTY
3. .SKIN

"Parce que je le vaux bien"

The official ICANN websites just announced that all 3 Sunrise Periods will start on 1 Decembre 2020 and end on February the fifth, 2021. There is a Trademark Claims Period and an Early Access Period.

For more, check the .HAIR sunrise details, other new gTLDs have the exact same dates.

Official: the .FORUM new gTLD

This publication follows our previous post about the .FORUM new gTLD.

The update is dated November the fourth and it appears that the start date for the Sunrise Period has changed to the 16 of November 2020.

The general availability starts on March the second, 2020.  

.BEST to reinforce partnership with Backend

The .Best Registry today announced that is reinforcing its strategic partnership with Backend Registry provider before launching THE.Best social commerce innovation.

"As we are now close to the Best social commerce app launch, we have decided to strengthen our backend operations to support our .Best domains distribution from the Best app” said Cyril FREMONT, Chief Executive Officer of the .Best Registry and THE.Best social commerce".

.Best Registry will be the first Top-Level Domain to distribute .Best domains from the Best app. 

THE.Best social commerce onboarding already started with social media early-adopters: Cyril.Best, Hotels.Best, Adrien.Best, Julian.Best, Alexandra.Best, Christophe.Best, Joao.Best, Pizzas.Best, Sonia.Best, Miami.Best, Foodlover.Best, Fashionista.Best, Jesuis.Best, Cars.Best, Foodvegas.Best, Chaussures.Best, Jean.Best, Fabrice.Best, Heloise.Best, Stephane.Best, Luxe.Best, Music.Best, Games.Best, Kevin.Best, Emilyinparis.Best, Hotels.Best, Watch.Best, Trailer.Best, Djs.Best, Luxury.Best, Foodparis.Best, Wines.Best, Show.Best, Book.Best, Laptops.Best, Spas.Best, Karim.Best, Maillotdefoot.Best, Parisien.Best, Foodnyc.Best, Steven.Best, Valerie.Best, Foodla.Best, Restaurants.Best, …

About .Best (Top-Level Domain): .Best (THE BEST SAS) is the Registry Operator for .Best domain names and already counts +100K .Best live domains registered in 180 countries.

.Best mission is to develop THE.Best social commerce as a new rewarded social media solution for 4B social media users and a new promotion and e-commerce opportunity for brand & business owners.

 .Best Websites:

• Register your .Best Domain Names : www.go.best
• Join THE.Best Social Commerce : www.the.best
• Protect your Best Trademarks : www.brands.best