With so many dotBrand new gTLD providers, I start to wonder who (and how) is anyone going to earn money: these are my recent thoughts on the subject.
Some providers offer the full package of solutions: new gTLD (dotBrand) consulting, a backend registry offer (mandatory in the ICANN new gTLD process), retail registrar/corporate registrar services (sometime both). With some domains being paid less than $1 per year at some backend registries, who but the ICANN, is going to earn any money:
- The Premium domains' strategy? Not with dotBrands and I doubt it is a strategy to follow for generic TLDs, registration figures were definitey not there in the first round of the program and I don't believe the Bla-Bla from some registries.
- Writing Applications? Check what's next, you're going to hate it!
- Trademarks and other Brands applying for their dotBrand TLD should pay more per domain "because they can afford it?" Come on...if applying for a dotBrand new gTLD is not just the filling of a form with a price tag (including upcoming yearly costs), it does not mean that they should pay more for a low volume of domains created. A domain created at any backend registry provider costs the exact same than one being sold through the network of accredited Registrars.