A blog about New gTLDs and dotBrands (.BRANDs) from the ICANN new gTLD program. You can subscribe to The gTLD Club's Newsletter.
Tuesday, November 30, 2010
Empirical Evidence for the Role of the Domain Name Itself in Website Performance
A 38 pages study from Karan Girotra, Assistant Professor of Technology and Operations management at INSEAD and Karl Ulrich, CIBC Professor, Professor of Operations and Information Management at The Wharton School, University of Pennsylvania.
Labels:
study

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