Tuesday, November 30, 2010
Empirical Evidence for the Role of the Domain Name Itself in Website Performance
A 38 pages study from Karan Girotra, Assistant Professor of Technology and Operations management at INSEAD and Karl Ulrich, CIBC Professor, Professor of Operations and Information Management at The Wharton School, University of Pennsylvania.
I am a new gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
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