What many dotBrands have failed or seem to have not to have understood (especially those who have already signed with ICANN) is that the contract is not designed for trademarks. The agreements are basically a lease agreement that can be revoked from you and given to someone else. What brand on earth would allow for someone else to run their trademark on the internet without their approval?
Read the article from Shaun Le Cornu on gTLD.club:
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