What many dotBrands have failed or seem to have not to have understood (especially those who have already signed with ICANN) is that the contract is not designed for trademarks. The agreements are basically a lease agreement that can be revoked from you and given to someone else. What brand on earth would allow for someone else to run their trademark on the internet without their approval?
Read the article from Shaun Le Cornu on gTLD.club:
http://gtld.club/2014/07/28/why-most-brands-may-never-sign-the-icann-contract/
Showing posts with label Shaun Le Cornu. Show all posts
Showing posts with label Shaun Le Cornu. Show all posts
Tuesday, July 29, 2014
Why most brands may never sign the ICANN contract
New gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
Tuesday, May 20, 2014
Why all dotBrands need to be a part of the Brand Registry Group (BRG)
The Brand Registry Group’s (BRG) mission as per their website (http://brandregistrygroup.org/mission.htm) is to represent the common interest of their members, to be recognised as an essential stakeholder by ICANN, to champion policies that enhance security, stability and trust of the Internet users, to explain why .brand type registries aid in enhancing consumer protection and a thriving digital economy, to deliver consumer protection in e-commerce and branded spaces through the promotion of secure, stable and trusted platforms. Honestly what more could a dotBrand applicant want in this unknown digital development.
Read the complete article on gTLD.club
Read the complete article on gTLD.club
New gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
Tuesday, April 29, 2014
The SLAM Strategy Social Media dotBrand Report
The SLAM Strategy Social Media dotBrand Report
Of the 647 dotBrand applicants we found that they were using a total of 21 different social media channels. These channels are made up of hundreds of millions of fans, customers, subscribers, supporters, affiliates, distributors, sales reps etc., all digesting and sharing branded content on the internet in different ways and for different reasons. Although the top 3 social media channels appear over 60% more often on the brands websites than all the other 18 channels put together, brands are now using a combination of 21 different channels and up to 10 on 1 site to stay connected with their target market. Although the top 5 channels which includes Facebook represent 81% of the total social media channels being used, it was recently reported that for the first time in history Facebook has seen a decline in users. This is largely due to consumers moving away from the traditional channels to more specific channels for their needs and brands therefore having to follow.
Read the complete article on http://gtld.club/2014/04/29/astounding-the-600-dotbrand-social-media-dilemma/
Of the 647 dotBrand applicants we found that they were using a total of 21 different social media channels. These channels are made up of hundreds of millions of fans, customers, subscribers, supporters, affiliates, distributors, sales reps etc., all digesting and sharing branded content on the internet in different ways and for different reasons. Although the top 3 social media channels appear over 60% more often on the brands websites than all the other 18 channels put together, brands are now using a combination of 21 different channels and up to 10 on 1 site to stay connected with their target market. Although the top 5 channels which includes Facebook represent 81% of the total social media channels being used, it was recently reported that for the first time in history Facebook has seen a decline in users. This is largely due to consumers moving away from the traditional channels to more specific channels for their needs and brands therefore having to follow.
Read the complete article on http://gtld.club/2014/04/29/astounding-the-600-dotbrand-social-media-dilemma/
New gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
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