It is quite usual that Trademarks to have acquired their expensive .BRAND new gTLD don't do anything about it. When you look at the list of Automotive .BRANDs, you wonder why these companies applied for their extension: most of them have sticked to one domain name registration for the entire year.
Then, it happens
Tracking new gTLD domain name registration volumes allows to see when suddenly, something changes, and it is precisely what is happening with Volvo which had registered one ".volvo" domain name since 24 October 2016, the date when the TLD was delegated.
Volvo registered 26 more during the month of November. As a person used to noticing these registrations, it does not mean that the company is going to use them. First registrations are often a test but these also send a sign that the Trademark could start to deploy...its ".volvo" domains.
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