The CSC new brand

I just read the publication about CSC announcing its new brand. CSC is one of the largest Corporate Registrars worldwide, also offering to submit ".BRAND" new gTLD applications to the ICANN.
I like the new logo by the way.

The website explaining the change says: "Our email addresses will remain the same, and our home URL will still be cscglobal.com". OK.

CSC is not the owner of the ".CSC" new gTLD. The owner is the client of another company which application was submitted by one of its closest competitors: Markmonitor. I went to the ".CSC" new gTLD application and ended on this website which says (read on top): "CSC and HPE Enterprise Services are now DXC Technology".

Two questions:

1. I understand that DXC Technology does not really need the" .CSC" new gTLD anymore so what to do with it: drop it or sell it...something else?
2. What about a ".DXC" Technology new gTLD in the next round of the ICANN new gTLD program?

Caroline: reading this?

Monday: the new gTLD info of the day

Buy me on Startup.club

5 Registry agreements signed:

1. .BOSTON (10 december);
2. .CRUISE (10 december);
3. .FREE (10 december);
4. .BEAUTY (3 december);
5. .HAIR (3 december).

https://www.icann.org/resources/pages/registries-date-2013-09-18-en

Not-Coms End the Year on a High (infographic)
The “not-com” movement has made it to prime time. Hundreds of new domain name extensions—the part to the right of the dot—are available to the general public, with hundreds more on the way.
http://www.donuts.domains/donuts-media/blog/not-coms-end-the-year-on-a-high

.WINE: first website spotted
The Jerez DO is the first Designation of Origen, or brand of any kind, in the world to use the newly-available TLD (top-level domain) of .wine, marking an important next level in Sherry Wine’s already well-established internet identity.http://www.sherry.wine/media-trade/news/sherry-worlds-first-use-wine

China Is Making Domain Name History
Short domains have always been valuable, but if you’re a company today and want to own a short domain name, your price just became a lot higher. And I mean a lot.
http://techcrunch.com/2015/12/12/china-making-domain-name-history/

.GREEN : Receives Top Google Ranking
However, the movie star was concerned she would lose her top page ranking on Google’s search engines. We assured Daphne Zuniga, star of The Sure Thing and Spaceballs, that the switch would be seamless and that the content from her former .net address could easily be transferred, while keeping her ranking on Google the same.
http://www.community.green/green-enjoys-celebrity-status/

BEARD.CLUB
Below is another look at a few developed sites on the new gTLDs. This week includes one example of using a new G as a shortener, and two examples of companies using a new G for a specialty site, as part of an expansion of their network of sites. Screenshots are linked to the sites if you’d like to check them out for yourself.
http://domainshane.com/new-gtld-development-cypher-audio-chat-beard-club-shaving-club-folks/

For The 1st Time Registry Reserved .POKER Domains In Auction
According to a press release we just received, Afilias, a leading domain registry operator, and RightOfTheDot (“ROTD”), a leader in Internet domain name auctions, sales and consulting, have partnered to offer Super Premium .Poker (“dotPoker”) Internet addresses during the NamesCon 2016 auction in Las Vegas on January 11.
http://www.thedomains.com/2015/12/11/for-the-1st-time-registry-reserved-poker-domains-in-auction/

Premium .SKI Domains Hit NamesCon Auction
Some of the most valuable snow skiing and water skiing domain names are being made available for the first time by the .Ski Registry, in the RightOfTheDot / NamesCon live domain Auction being held on January 11, 2016 at 2:00 PM Pacific Time at the NamesCon conference at the New Tropicana Hotel & Casino, online bidding will be available.
http://www.thedomains.com/2015/12/13/premium-ski-domains-hit-namescon-auction-water-ski-jet-ski-shop-ski-i-ski/

.WTF IS UP WITH ALL THESE NEW NOT-COM EXTENSIONS?
Yeah, we’re all familiar with .com, .net and .org. But what about .pizza, .productions, and even, yes, .wtf as a domain extension? These are the cool new kids in town, and the options seem endless. They’re known as “not-coms.”
http://katielinendoll.com/blog/2015/12/11/wtf-is-up-with-all-these-new-not-com-extensions

CSC’s New gTLD Utilization Report – December 2015
Our latest edition of CSC’s New gTLD Utilization Report shows some exciting activity among .brands, with more .brand sites launching and many climbing up the Alexa rankings (including a new entry by Google). We also share some interesting examples of new gTLDs in use and take a closer look at the rapid growth of new gTLDs in China.
http://www.digitalbrandinsider.com/cscs-new-gtld-utilization-report-december-2015/

The Nameshield Group: Registry, Corporate and Retail Registrar

Most recent Trademark Clearinghouse Sunrise Period announcements

Patrick Hauss is named European Regional Director at CSC Digital Brand Services

Patrick Hauss:

"This is an exciting and important time in digital brand management and trademark protection, with ICANN's new gTLDs coming on stream," Mr. Hauss said. "Brands need to be increasingly vigilant in managing their critical IP assets. CSC Digital Brand Services is a company that is passionate about helping its customers manage and protect their brands online

"With its global capabilities boosted by the recent acquisition of the Melbourne IT DBS division, CSC is truly a global leader in this space," Hauss continued. "I'm honored to be part of the CSC team and am looking forward to having the opportunity to help serve CSC's customers."

Read the Press release : http://www.businesswire.com/news/home/20140217005074/en/CSC-Digital-Brand-Services-Names-Patrick-Hauss

Official announcement from CSC : https://www.cscglobal.com/global/web/csc/prs-csc-dbs-names-patrick-hauss.html

CSC Digital Brand Services is a Corporate Registrar : www.cscglobal.com