The SLAM Strategy Social Media dotBrand Report
Of the 647 dotBrand applicants we found that they were using a total of 21 different social media channels. These channels are made up of hundreds of millions of fans, customers, subscribers, supporters, affiliates, distributors, sales reps etc., all digesting and sharing branded content on the internet in different ways and for different reasons. Although the top 3 social media channels appear over 60% more often on the brands websites than all the other 18 channels put together, brands are now using a combination of 21 different channels and up to 10 on 1 site to stay connected with their target market. Although the top 5 channels which includes Facebook represent 81% of the total social media channels being used, it was recently reported that for the first time in history Facebook has seen a decline in users. This is largely due to consumers moving away from the traditional channels to more specific channels for their needs and brands therefore having to follow.
Read the complete article on http://gtld.club/2014/04/29/astounding-the-600-dotbrand-social-media-dilemma/
Showing posts with label brands. Show all posts
Showing posts with label brands. Show all posts
Tuesday, April 29, 2014
The SLAM Strategy Social Media dotBrand Report
New gTLD Aficionado. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".blog" (instead of ".com").
Tuesday, March 4, 2014
Patrick Hauss is named European Regional Director at CSC Digital Brand Services
Patrick Hauss:
"This is an exciting and important time in digital brand management and trademark protection, with ICANN's new gTLDs coming on stream," Mr. Hauss said. "Brands need to be increasingly vigilant in managing their critical IP assets. CSC Digital Brand Services is a company that is passionate about helping its customers manage and protect their brands online
"With its global capabilities boosted by the recent acquisition of the Melbourne IT DBS division, CSC is truly a global leader in this space," Hauss continued. "I'm honored to be part of the CSC team and am looking forward to having the opportunity to help serve CSC's customers."
Official announcement from CSC : https://www.cscglobal.com/global/web/csc/prs-csc-dbs-names-patrick-hauss.html
CSC Digital Brand Services is a Corporate Registrar : www.cscglobal.com
"With its global capabilities boosted by the recent acquisition of the Melbourne IT DBS division, CSC is truly a global leader in this space," Hauss continued. "I'm honored to be part of the CSC team and am looking forward to having the opportunity to help serve CSC's customers."
Read the Press release : http://www.businesswire.com/news/home/20140217005074/en/CSC-Digital-Brand-Services-Names-Patrick-Hauss
Official announcement from CSC : https://www.cscglobal.com/global/web/csc/prs-csc-dbs-names-patrick-hauss.html
New gTLD Aficionado. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".blog" (instead of ".com").
Wednesday, January 2, 2013
Update on The Digital Marketing & gTLD Strategy Congress (NY, March 11-12, 2013)
Mark your calendar for the Digital Marketing and gTLD Strategy Congress, the new gTLD event taking place at the Dream Downtown Hotel, New York City, March 11-12, 2013: a unique event for new gTLD applicants, non-applicant & prospective applicant brands and their advisors.
Brochure
The official event brochure pdf is now available for free download on the Momentum Consulting web site. The brochure contains full details on the agenda, the venue, the sponsors, partners and the current speaker roster. The direct link to download the complete brochure is also available here.
Speakers
Momentum is delighted to have been able to secure L’Oreal’s Georges-Edouard Dias, Chief Digital Officer (and gTLD applicant contact for their 13 applications) as a keynote on this event. The official press release concerning his participation is still with his press department however he is aware that his participation is likely to be reported on. His keynote as well as presentations by Interbrand, Digitas, Citi and Frontier Communications underscores that this is a key event for current and potential brand applicants – as distinct from the usual ICANN meetings.
Sponsors
We are also pleased to confirm that CSC Corporation have joined Afilias as a founding sponsor of the event.
Venue / Hotel
The Dream Downtown Hotel in Manhattan is now accepting discounted reservations on the event room block. Registered attendees should contact the hotel directly at +1-646-625-4880 and reference “Momentum Consulting” to secure the lowest rates. The hotel itself is literally next door to Google’s massive New York Headquarters
Attendees / Pricing
Speakers
Momentum is delighted to have been able to secure L’Oreal’s Georges-Edouard Dias, Chief Digital Officer (and gTLD applicant contact for their 13 applications) as a keynote on this event. The official press release concerning his participation is still with his press department however he is aware that his participation is likely to be reported on. His keynote as well as presentations by Interbrand, Digitas, Citi and Frontier Communications underscores that this is a key event for current and potential brand applicants – as distinct from the usual ICANN meetings.
Sponsors
We are also pleased to confirm that CSC Corporation have joined Afilias as a founding sponsor of the event.
Venue / Hotel
The Dream Downtown Hotel in Manhattan is now accepting discounted reservations on the event room block. Registered attendees should contact the hotel directly at +1-646-625-4880 and reference “Momentum Consulting” to secure the lowest rates. The hotel itself is literally next door to Google’s massive New York Headquarters
Attendees / Pricing
We already have confirmed attendees joining us from all over the US, UK, Scandinavia, Canada, France, Australia and Germany and we expect a surge in registrations as January 18th comes closer and the ticket price rises from $1295 to $1495. We are currently finalizing details of the first night cocktail reception as well as the online event networking community at the moment and will be releasing them soon.
Download the complete brochure here.
New gTLD Aficionado. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".blog" (instead of ".com").
Tuesday, July 17, 2012
ICANN new gTLD program monitoring
New gTLD applications are public but still very complex to understand. Many brands still DO NOT KNOW that applications can be checked.
Most brands DO NOT KNOW they can comment an application so panellist may take these comments into account.
The "ICANN new gTLD program monitoring" allows brands, brands gTLDs, and generic TLDs applicants to monitor competitors during the ICANN validation process and behave accordingly.
This offer also allows non-applicants to monitor possible future infrigements to their brands.
More offers are available on Jovenet.com
The "ICANN new gTLD program monitoring" allows brands, brands gTLDs, and generic TLDs applicants to monitor competitors during the ICANN validation process and behave accordingly.
This offer also allows non-applicants to monitor possible future infrigements to their brands.
More offers are available on Jovenet.com
New gTLD Aficionado. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".blog" (instead of ".com").
Sunday, April 29, 2012
Which homepage for .BRANDS ?
Cast your vote on LinkedIn:
- www.brand
- www.brand.brand
- www.corporate.brand
- industry.brand
- home.brand
- other
Vote here.
New gTLD Aficionado. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".blog" (instead of ".com").
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.BRAND new gTLD Reports are updated once a month.
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