New TLD Owners: Three Leading Brand Agencies To Offer Exclusive Insights on Connecting with Your Market

Building brand buzz at the point of launch is one of the most important elements to avoid being lost in the crowd and losing momentum as you compete with hundreds of new .Brands and .Generics coming online. Capture the attention of your audience and give the investment in your TLD the best chance of success by ensuring that your brand’s “voice” is heard.

Attendees at the forthcoming Digital Marketing & gTLD Strategy Congress this March in NY, have the opportunity to gain high level practical insights that will help them move their TLD from strategy to reality. Uncover the strategies that the worlds’ leading brands use to capture market share.

Discover The Secrets to Consumer Engagement Post-gTLD with James Anstey, SVP, Digital H+K Digital

Learn How a TLD can Effectively Build an Integrated Social Media Strategy and Connect With Customers with Gemma Craven, Executive Director, Head of Social Customer Engagement, OgilvyOne Worldwide and Ensure Your TLD’s Digital Identity Matches Your Users Brand Experience with Paul Dyer, Chief Commercial Officer, W20 Group

Find out more and register today at http://www2.momentumevents.co/agencies

Program Updates and New Speakers Announced for the Digital Marketing & gTLD Strategy Congress (New York)

Momentum is pleased to announce several program updates and new speaker additions to the agenda for the Digital Marketing & gTLD Strategy Congress taking place March 3 & 4, 2014 in New York City.

Past attendees and speakers have included representatives from brands including Aden + Anais, American Bible Society, Amica Insurance, Australian Cancer Research Foundation, Calvin Klein, Citibank, City of Helsinki, dotBERLIN, Digitas, DotGreen Community, Epson Europe, BBVA, Google Inc., Gucci, Hermes, Hexap, HSBC, IG Group, Interbrand, JP Morgan Chase, KPMG, L’Oreal, LEGO, London&Partners, Microsoft, MLB, Orange, Oystercatchers, Philips, Richemont, RSLC, Sandvik, Seiko, Sky, The Boston Globe and Boston.com and Vienna Insurance Group

Just announced - The confirmed speakers at the March event from Brand Registry Group, Brand Channel, IBM, Net Media Planet, Baidu, H+K Digital and many others will be joined by:

• Jim Rogers, VP Marketing, Enterprise Services, Neustar, Inc., as he shares the vision for how .NYC can be utilized by consumers, brand and generic TLD owners to build value and maximize market opportunities.
• Jonathon Nevett, Co-Founder & EVP, Donuts as he share Insights for protecting your brand when migrating from a .com to a new TLD, how to protect your brand against cybersquatting in all TLDs and innovative approaches for registries seeking to protect brand names.

With support from founding sponsor Afilias and with supporting sponsorships from Domain Diction & Authentic Web, the Congress is the only content-rich forum that continues to focus on bringing together those in the industry responsible for the marketing, branding, customer engagement and launch strategies of new TLDs – both brands and generics.

The Congress will cover topics as diverse as:

• How to Effectively Bridge the Gap from Your .COM to Your .BRAND
• How to Best Position Your TLD for Maximum Exposure and Client Usage
• How to Manage Internal Support from Marketing, Legal and IT to Achieve a Seamless Launch
• Novel Brand Extension Opportunities for TLD Owners Through the Use of Strategic
• How to Effectively Build an Integrated Social Media Strategy Which Will Best Leverage All of specifically crafted to provide applicant brands and generic TLDs with the information and support they will need prior to launch – it is expected that this event will once again sell out.

Visit us online at http://www2.momentumevents.co/gtldnewyork to view the full program agenda, speaker roster and reserve your space.

For information on sponsoring, please contact Alexandra Hertel at Alexandra@momentumevents.com .

What does the future of brand marketing look like in a world of 1,000+ new domains?

Chief Envisioning Officer, Microsoft UK to Deliver Keynote Address at London’s Digital Marketing & gTLD Strategy Congress (September 26 - 27, 2013).

If you are an existing or prospective TLD applicant, one of the top of mind questions you likely have is "what does the future of brand marketing look like in a world of 1,000+ new domains?"

To provide you with the insights and ideas you need to ensure your digital strategy is best prepared to capitalize on the changing internet landscape, Momentum's Digital Marketing & gTLD Strategy Congress, taking place September 26-27 in London, will once again assemble a "who's who" of brand, technology and domain experts at the industry's most interactive and highly anticipated digital marketing event.

Providing these insights are such visionaries and industry leaders as:

• Dave Coplin, Chief Envisioning Officer, Microsoft UK, who will be delivering a keynote address on "Looking Forward to the Future of Brand Marketing Post-gTLD".
• Frank T. Schilling, Founder, Managing Director, Uniregistry, Corp. who will be discussing the future of the internet and what it means for brands, investors and industry.

Additionally, by attending, you will learn:

• Connecting the Value of a Great Name: Deconstructing a Successful Go-to-Market TLD Strategy with GoDaddy.
• Digital Marketing Strategies to Best Incorporate and Maximise the Benefit from Your New TLD from KPMG and the Brand Registry Group.
• Marketing Do’s and Don’ts and Best Practices for Brands As You Prepare for Launch from .CO and Afilias.
• How to Best Utilise Your .BRAND to Your Digital Advantage with Google.
• Recommendations for Ensuring Your Brand is Not Compromised as Your New TLD Comes Online with Richemont, LEGO and HSBC.
• Best Practices from Fast -Tracked IDN CC and Geo TLDs with .Berlin and .London.
• Insights into successfully building an online brand with GoDaddy

Finally, you will gain key exclusive insights into the latest TLD developments from Christopher Mondini, Vice President of Stakeholder Engagement for North America ICANN and other key industry leaders such as Mark Monitor, Domain Diction, SEDO, Authentic Web, ARI Registry Service, NetNames, the Domain Name Association and many more.

With a room block currently at 75% capacity, this event will sell out so be sure to register for the conference and reserve your hotel room today.

Digital Marketing & gTLD Strategy Congress

Download the Brochure for the Digital Marketing & gTLD Strategy Congress - UK & European Edition - September 26-27, London

Join conference chair, Richard Graham, Head of Digital, Richemont and a host of applicant brands and industry experts in London on September 26-27

Download the brochure directly here.

• Learn how to utilise your .BRAND to its best advantage – with Google & Authentic Web
• Focus on Anti-Counterfeiting - with HSBC & MarkMonitor
• Protect your Brand – with Richemont & Lego
• Understand what lessons can be learned from the fast tracked IDN CC and GEO TLDS - With .BERLIN
• Learn practical marketing “Do’s & Don’ts” - with .CO & Afilias

And much more…

Designed primarily as a resource for applicant brands and those non applicants impacted by the imminent launch of the first new TLDs - ensure you’re a part of the conversation at this unique brand-oriented event.

Visit us online at www.gtldworldcongress.com

Update on the Digital Marketing & gTLD Strategy Congress (March 11, 2013)

Carl Fremont from Digitas, one of the leading Integrated brand agencies is confirmed to speak on the agenda of the Digital Marketing & gTLD Strategy Congress which will take place in New-York City in March 11-12, 2013 at the Dream Downtown Hotel.

Two senior speakers from leading agency Interbrand are also confirmed to speak.

Many of the round 1 applicants have told organizers of the conference that they are very keen to hear from the agencies as this will help them refine their launch strategies as well as identify what content should appear on their TLD as opposed to their dot com.

Will also be announced this week that Georges-Edouard Dias was secured to speak, he is the Chief Digital Officer at L'Oréal: a keynote at the event. As a major brand with 13 or so applications L'Oréal has a really interesting story to tell to the audience. 

For more information or to register to attend please visit www.gtldworldcongress.com