Building brand buzz at the point of launch is one of the most important elements to avoid being lost in the crowd and losing momentum as you compete with hundreds of new .Brands and .Generics coming online. Capture the attention of your audience and give the investment in your TLD the best chance of success by ensuring that your brand’s “voice” is heard.
Attendees at the forthcoming Digital Marketing & gTLD Strategy Congress this March in NY, have the opportunity to gain high level practical insights that will help them move their TLD from strategy to reality. Uncover the strategies that the worlds’ leading brands use to capture market share.
Discover The Secrets to Consumer Engagement Post-gTLD with James Anstey, SVP, Digital H+K Digital
Learn How a TLD can Effectively Build an Integrated Social Media Strategy and Connect With Customers with Gemma Craven, Executive Director, Head of Social Customer Engagement, OgilvyOne Worldwide and Ensure Your TLD’s Digital Identity Matches Your Users Brand Experience with Paul Dyer, Chief Commercial Officer, W20 Group
Find out more and register today at http://www2.momentumevents.co/agencies
Monday, February 3, 2014
New TLD Owners: Three Leading Brand Agencies To Offer Exclusive Insights on Connecting with Your Market
I am a new gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").