Upcoming Asia Pac Digital Marketing & gTLD Strategy Congress

With ICANN suggesting that round two applications for new gTLD’s could commence as early as Fall 2015, this event (May 14th and 15th, 2014) will blend sessions for attorneys and corporate representatives who are just becoming aware of the gTLD program, the opportunities that it offers their organizations and who need education, guidance and support as they navigate the complex application and approval process; as well as sessions for international brand managers and marketing specialists keen to learn how they can use a gTLD to their marketing or financial advantage.

The event features a stellar line up of speakers including:

• Yu-Chuang Kuek – VP and Managing Director, APCA, ICANN
• Frank Schilling – Founder, Managing Director, Uniregistry Corp.
• Karen Law – Senior Legal Counsel, Intellectual Property, Ali Baba Group

Attendees of this event will walk away with practical information on how they should be approaching the launch of their new TLD with a specific focus on brand protection, digital marketing, branding and customer engagement strategies.

More detailed information on this program can be found online by visiting:
http://www2.momentumevents.co/gtldhkg

Apart from providing the highest quality content and speaker faculty, Momentum proudly provides many unique benefits that sets us apart from similar conferences including:

• Advance access to the attendee list for all delegates
• All-inclusive pricing where workshop attendance is included in the registration fee
• Access to our proprietary “Match & Meet” service powered by MomentumConnect.

To learn about more about our differences, please visit us online.


700 new gTLDs are launching with accredited Registrar 1&1, get your new domain name today.

Frank Schilling, Daniel Negari & ICANN's Kuek Yu-Chuang to present at Momentumevents.asia

Join industry experts, round one/potential round two applicants, brand holders and ICANN leadership at the Asia-Pac Digital Marketing & gTLD Strategy Congress this May 14-15 in Hong Kong.

Please download the brand new & updated brochure at http://bit.ly/OdkROu and make your plans to attend.

This event is presented In partnership with DotAsia, the ADNDRC and the Internet Society of Hong Kong and features support from Afilias, DomainDiction, PeopleBrowsr, The Brand Registry Group, The Government of the Hong Kong Special Administrative Region, People’s Republic of China, The Licensing Executives Society, BrandChannel, Domain Incite, The Domains, CircleID, Domain Name News, Domain name Wire, World IP review and many more.

We look forward to seeing you there.

http://www.momentumevents.asia

Matt Godson | Co-CEO

Momentum Events & Consulting

A Knowledge@Wharton Partner

A Conference Board Partner

An ALM Legal Intelligence Partner

o (917) 579-8945

t  @momentumeventco

l  in/mattgodson

s  mattgodson

w www.momentumevents.com

Conference: join Asian brands, new TLD operators, Senior IP & Legal counsel

WHEN : May 14-15, 2014 at the Regus / Hong-Kong.

The Asia Pac Digital Marketing & gTLD Strategy Congress will be held in Hong Kong and timed to take place in conjunction with the International Trademark Associations’ (INTA) 136 Annual Conference at the Hong Kong Convention and Exhibition Centre (HKCEC) starting on May 10.

Download the brochure for the Asia Pac Digital Marketing & gTLD Strategy Congress.

New TLD Owners: Three Leading Brand Agencies To Offer Exclusive Insights on Connecting with Your Market

Building brand buzz at the point of launch is one of the most important elements to avoid being lost in the crowd and losing momentum as you compete with hundreds of new .Brands and .Generics coming online. Capture the attention of your audience and give the investment in your TLD the best chance of success by ensuring that your brand’s “voice” is heard.

Attendees at the forthcoming Digital Marketing & gTLD Strategy Congress this March in NY, have the opportunity to gain high level practical insights that will help them move their TLD from strategy to reality. Uncover the strategies that the worlds’ leading brands use to capture market share.

Discover The Secrets to Consumer Engagement Post-gTLD with James Anstey, SVP, Digital H+K Digital

Learn How a TLD can Effectively Build an Integrated Social Media Strategy and Connect With Customers with Gemma Craven, Executive Director, Head of Social Customer Engagement, OgilvyOne Worldwide and Ensure Your TLD’s Digital Identity Matches Your Users Brand Experience with Paul Dyer, Chief Commercial Officer, W20 Group

Find out more and register today at http://www2.momentumevents.co/agencies

Program Updates and New Speakers Announced for the Digital Marketing & gTLD Strategy Congress (New York)

Momentum is pleased to announce several program updates and new speaker additions to the agenda for the Digital Marketing & gTLD Strategy Congress taking place March 3 & 4, 2014 in New York City.

Past attendees and speakers have included representatives from brands including Aden + Anais, American Bible Society, Amica Insurance, Australian Cancer Research Foundation, Calvin Klein, Citibank, City of Helsinki, dotBERLIN, Digitas, DotGreen Community, Epson Europe, BBVA, Google Inc., Gucci, Hermes, Hexap, HSBC, IG Group, Interbrand, JP Morgan Chase, KPMG, L’Oreal, LEGO, London&Partners, Microsoft, MLB, Orange, Oystercatchers, Philips, Richemont, RSLC, Sandvik, Seiko, Sky, The Boston Globe and Boston.com and Vienna Insurance Group

Just announced - The confirmed speakers at the March event from Brand Registry Group, Brand Channel, IBM, Net Media Planet, Baidu, H+K Digital and many others will be joined by:

• Jim Rogers, VP Marketing, Enterprise Services, Neustar, Inc., as he shares the vision for how .NYC can be utilized by consumers, brand and generic TLD owners to build value and maximize market opportunities.
• Jonathon Nevett, Co-Founder & EVP, Donuts as he share Insights for protecting your brand when migrating from a .com to a new TLD, how to protect your brand against cybersquatting in all TLDs and innovative approaches for registries seeking to protect brand names.

With support from founding sponsor Afilias and with supporting sponsorships from Domain Diction & Authentic Web, the Congress is the only content-rich forum that continues to focus on bringing together those in the industry responsible for the marketing, branding, customer engagement and launch strategies of new TLDs – both brands and generics.

The Congress will cover topics as diverse as:

• How to Effectively Bridge the Gap from Your .COM to Your .BRAND
• How to Best Position Your TLD for Maximum Exposure and Client Usage
• How to Manage Internal Support from Marketing, Legal and IT to Achieve a Seamless Launch
• Novel Brand Extension Opportunities for TLD Owners Through the Use of Strategic
• How to Effectively Build an Integrated Social Media Strategy Which Will Best Leverage All of specifically crafted to provide applicant brands and generic TLDs with the information and support they will need prior to launch – it is expected that this event will once again sell out.

Visit us online at http://www2.momentumevents.co/gtldnewyork to view the full program agenda, speaker roster and reserve your space.

For information on sponsoring, please contact Alexandra Hertel at Alexandra@momentumevents.com .

3rd Digital Marketing & gTLD Strategy Congress / March 3-4, 2014, The Dream Downtown, New York

Go behind the scenes and learn how your peers are operationalizing their new TLDs as you are provided with real-life, launch strategies from .Club, .GOP, .Kiwi, .Latin, .Vegas, .Tickets and many more.

Hear from George Faulkner, Manager, Social Brand Engagement, Social Strategy and Programs, IBM as he shares his thoughts on How to Effectively Build an Integrated Social Media Strategy Dedicated to everaging All Your Digital Assets to Connect with Customers.

The only forum that continues to focus on the marketing, branding and customer engagement strategies associated with the changing internet landscape as 1000s of new top-level domains come online and featuring a completely refreshed program agenda for 2014, Momentum is pleased to announce the release of the agenda for the 3rd Digital Marketing & gTLD Strategy Congress, taking place on March 3-4 at the Dream Hotel in New York.

Experience what many of your peers have already found to be the most valuable, interactive and richest learning event as you benefit from increased one-on-one networking during new interactive roundtable discussions and panel sessions addressing:

• Innovative Strategies for Brand Applicants Seeking to Maximize Your Digital Inventory Post-gTLD;
• Positioning Strategies for Ensuring Your TLD Obtains Maximum Exposure;
• Novel Brand Extension Opportunities for TLD Owners through the Use of Strategic Alliances and Partnerships;
• How to Manage Internal Support from Marketing, Legal and IT to Achieve a Seamless TLD Implementation;
• How to Set a Realistic but Workable Budget for Your TLD Launch.

Attendees of the 3rd Digital Marketing & gTLD Strategy Congress will be able to sit side-by-side with representatives from leading brand and generic TLD applicants as you are provided with valuable lessons learned, brand engagement, digital marketing strategies that will best position your new TLD for success upon launch.

Hear from our Past Attendees:
"It's not at every conference where you can approach the CEO of different registry operators, where you can approach the meaningful material management people from companies like Google, from Amazon...something like this is a must attend."
- Frank Schilling, Founder & Managing Director, Uniregistry

Register now to reserve your space and be a part of the one industry event where every attendee has the opportunity to speak one-on-one with your fellow peers representing the leaders of the brand and generic TLD and domain community.

Learn what steps your organization needs to take now to ensure your brand is best positioned to thrive when your new TLD goes live. Visit us online at http://momentumevents.com/gtldny/registration/ or all
646-807-8555 for more information on the program.

The 3rd Digital Marketing & gTLD Strategy Congress (March 3-4, 2014)

An event to focus on Launch Strategies for Brands and Generics as the first wave of new TLDs go Live.
Past event presentations to be made available to 2014 registered attendees.

March 3-4, 2014 – Dream Hotel – New York, NY

Momentum events will again bring together the leaders of the brand and domain community this coming March in New York for two days of advanced learning and real-world launch case studies timed to coincide with the anticipated delegation and launch of the initial wave of new TLDs.

With founding sponsorship by Afilias and attracting in excess of 280 attendees in New York and London, attendees of the Digital Marketing & gTLD Strategy Congresses have included a who’s who of the brand and domain community.

Attendees at prior events include senior representatives from:

• Aden+Anais,
• American Bible Society,
• Amica Insurance,
• .Berlin,
• BBC,
• BBVA,
• Calvin Klein,
• City of Helsinki,
• .CO,
• Dot Luxury,
• Gucci,
• Google,
• .GOP,
• Hermes,
• Hexap,
• HSBC,
• IG Group,
• KPMG,
• L’Oreal,
• LEGO,
• London & Partners,
• .ME,
• Microsoft,
• .NYC,
• NYSE,
• Orange Corporate Services,
• PVH,
• Philips,
• Richemont,
• Sandvik,
  Seiko Epson,
• Sky,
• .UK,
• Vienna Insurance Group,
• Walter AG,
• and many more.

New for 2014, the program agenda is being designed to incorporate actual launch case studies as well as sessions specifically formulated for brand applicants, as well as registrars, non-applicants brands and domain investors.

Matt Godson Co-CEO with Momentum remarked, “As the industry moves away from legal and compliance issues, the community is looking forward to the opportunities that the new TLDs represent. This is the one event where those forward-thinking brands are able to meet, connect and share information in anticipation of the impending dramatic changes in internet naming”

Momentum is making certain select presentations from prior events available online at www.gtldcongress.com with Frank Schilling & Jennie Marie Larsen’s presentation on String Logic currently available.

The first 25 registrants for the 2014 conference will exclusively receive a comprehensive set of 16 audio and audio/video recordings from the 2013 London event.

Momentum’s Digital Marketing & gTLD Strategy Congress – UK Edition is quickly approaching

Reserve your space now to meet and benchmark with senior executives responsible for digital marketing, brand management, internet strategy, communications and trademark protection as you gain innovative and forward thinking strategies for ensuring your brand is best positioned to remain competitive in a post-gTLD environment.

Below is just a sample of those companies who will be in attendance at Momentum's Digital Marketing & gTLD Strategy Congress in London on September 26-27 - don’t miss out on this unparalleled learning and networking experience.

Look Who’s Attending: http://momentumevents.co/gtldattending

Regardless of whether your organisation has applied for a TLD (top level domain) or not, Brands must understand and plan for the impact that the introduction of a thousand new gTLDs will have on your global digital marketing and brand management strategy.

Learn how to preserve and maximize the value of your brand as you engage with fellow industry leaders during interactive sessions covering:

• How to Ensure Your New TLD Becomes Your Company’s Smartest Marketing Investment
• New Capability Opportunities for Your Registry to Use Your .BRAND to Your Digital Advantage
• Practical Strategies for Ensuring Seamless User Navigation to Your New TLD
• Strategies for New gTLD Integration Across Multiple Media Platforms
• Search and String Logic – Ensuring Visibility & Driving Traffic to Your New TLD

Benefit from special case study sessions featuring insights from industry leaders entrenched in the gTLD landscape including:

• Peter LaMantia, CEO, Authentic Web Inc.
• Rich Merdinger, Vice President of Domains, GoDaddy.com
• Tony Kirsch, Senior Manager, International Business Development, ARI Registry Services
• Charlie Abrahams, VP & GM EMEA, MarkMonitor
• Roland LaPlante, SVP, Chief Marketing Officer, Afilias
• Jennie-Marie Larsen, CEO, Domain Diction
• Kathy Nielsen, Head of Business Development, New gTLDs, Sedo

Download the brochure and register now to reserve your space at this industry leading event. For more information, visit us online at www.gtldworldcongress.com or call +1 (646) 807-8555.

What does the future of brand marketing look like in a world of 1,000+ new domains?

Chief Envisioning Officer, Microsoft UK to Deliver Keynote Address at London’s Digital Marketing & gTLD Strategy Congress (September 26 - 27, 2013).

If you are an existing or prospective TLD applicant, one of the top of mind questions you likely have is "what does the future of brand marketing look like in a world of 1,000+ new domains?"

To provide you with the insights and ideas you need to ensure your digital strategy is best prepared to capitalize on the changing internet landscape, Momentum's Digital Marketing & gTLD Strategy Congress, taking place September 26-27 in London, will once again assemble a "who's who" of brand, technology and domain experts at the industry's most interactive and highly anticipated digital marketing event.

Providing these insights are such visionaries and industry leaders as:

• Dave Coplin, Chief Envisioning Officer, Microsoft UK, who will be delivering a keynote address on "Looking Forward to the Future of Brand Marketing Post-gTLD".
• Frank T. Schilling, Founder, Managing Director, Uniregistry, Corp. who will be discussing the future of the internet and what it means for brands, investors and industry.

Additionally, by attending, you will learn:

• Connecting the Value of a Great Name: Deconstructing a Successful Go-to-Market TLD Strategy with GoDaddy.
• Digital Marketing Strategies to Best Incorporate and Maximise the Benefit from Your New TLD from KPMG and the Brand Registry Group.
• Marketing Do’s and Don’ts and Best Practices for Brands As You Prepare for Launch from .CO and Afilias.
• How to Best Utilise Your .BRAND to Your Digital Advantage with Google.
• Recommendations for Ensuring Your Brand is Not Compromised as Your New TLD Comes Online with Richemont, LEGO and HSBC.
• Best Practices from Fast -Tracked IDN CC and Geo TLDs with .Berlin and .London.
• Insights into successfully building an online brand with GoDaddy

Finally, you will gain key exclusive insights into the latest TLD developments from Christopher Mondini, Vice President of Stakeholder Engagement for North America ICANN and other key industry leaders such as Mark Monitor, Domain Diction, SEDO, Authentic Web, ARI Registry Service, NetNames, the Domain Name Association and many more.

With a room block currently at 75% capacity, this event will sell out so be sure to register for the conference and reserve your hotel room today.

gTLD Strategy Congress: new speakers announced

Digital Marketing & gTLD Strategy Congress - UK & European Edition - September 26-27, London

Newly announced speakers from:

• Microsoft UK;
• GoDaddy;
• ARI;
• NetNames;
• Interbrand;
• The Domain Name Association.

Find out more at www.gtldworldcongress.com

Digital Marketing & gTLD Strategy Congress

Download the Brochure for the Digital Marketing & gTLD Strategy Congress - UK & European Edition - September 26-27, London

Join conference chair, Richard Graham, Head of Digital, Richemont and a host of applicant brands and industry experts in London on September 26-27

Download the brochure directly here.

• Learn how to utilise your .BRAND to its best advantage – with Google & Authentic Web
• Focus on Anti-Counterfeiting - with HSBC & MarkMonitor
• Protect your Brand – with Richemont & Lego
• Understand what lessons can be learned from the fast tracked IDN CC and GEO TLDS - With .BERLIN
• Learn practical marketing “Do’s & Don’ts” - with .CO & Afilias

And much more…

Designed primarily as a resource for applicant brands and those non applicants impacted by the imminent launch of the first new TLDs - ensure you’re a part of the conversation at this unique brand-oriented event.

Visit us online at www.gtldworldcongress.com

Update on The Digital Marketing & gTLD Strategy Congress (NY, March 11-12, 2013)

Mark your calendar for the Digital Marketing and gTLD Strategy Congress, the new gTLD event taking place at the Dream Downtown Hotel, New York City, March 11-12, 2013: a unique event for new gTLD applicants, non-applicant & prospective applicant brands and their advisors.

Brochure

The official event brochure pdf is now available for free download on the Momentum Consulting web site. The brochure contains full details on the agenda, the venue, the sponsors, partners and the current speaker roster. The direct link to download the complete brochure is also available here.

Speakers
Momentum is delighted to have been able to secure L’Oreal’s Georges-Edouard Dias, Chief Digital Officer (and gTLD applicant contact for their 13 applications) as a keynote on this event. The official press release concerning his participation is still with his press department however he is aware that his participation is likely to be reported on. His keynote as well as presentations by Interbrand, Digitas, Citi and Frontier Communications underscores that this is a key event for current and potential brand applicants – as distinct from the usual ICANN meetings.

Sponsors
We are also pleased to confirm that CSC Corporation have joined Afilias as a founding sponsor of the event.

Venue / Hotel
The Dream Downtown Hotel in Manhattan is now accepting discounted reservations on the event room block. Registered attendees should contact the hotel directly at +1-646-625-4880 and reference “Momentum Consulting” to secure the lowest rates. The hotel itself is literally next door to Google’s massive New York Headquarters

Attendees / Pricing

We already have confirmed attendees joining us from all over the US, UK, Scandinavia, Canada, France, Australia and Germany and we expect a surge in registrations as January 18th comes closer and the ticket price rises from $1295 to $1495. We are currently finalizing details of the first night cocktail reception as well as the online event networking community at the moment and will be releasing them soon.

Download the complete brochure here.

Update on the Digital Marketing & gTLD Strategy Congress (March 11, 2013)

Carl Fremont from Digitas, one of the leading Integrated brand agencies is confirmed to speak on the agenda of the Digital Marketing & gTLD Strategy Congress which will take place in New-York City in March 11-12, 2013 at the Dream Downtown Hotel.

Two senior speakers from leading agency Interbrand are also confirmed to speak.

Many of the round 1 applicants have told organizers of the conference that they are very keen to hear from the agencies as this will help them refine their launch strategies as well as identify what content should appear on their TLD as opposed to their dot com.

Will also be announced this week that Georges-Edouard Dias was secured to speak, he is the Chief Digital Officer at L'Oréal: a keynote at the event. As a major brand with 13 or so applications L'Oréal has a really interesting story to tell to the audience. 

For more information or to register to attend please visit www.gtldworldcongress.com

Digital Marketing & gTLD Strategy Congress

Thursday November 8, 2012. New York: The Digital Marketing & gTLD Strategy Congress today announced the keynote, speakers, initial sponsors, partners and dates for the inaugural event taking place March 11 & 12, 2013 in New York City.

By mid-2013, the current top level domains (TLDs) such as .com, .net and .org will be joined by several hundred new generic TLDs (gTLDs). These include branded additions such as .Walmart, .Amazon and .Google as well as generic category TLDs like .shop, .money and .app.

The Digital Marketing & gTLD Strategy Congress has been created to bring together digital marketing & branding leadership from the world’s most iconic brands, the creative minds from many of the leading branding agencies as well as the domain and registry community for two days of learning and networking in advance of the release of the first tranche of these new top level domains.

“More than 1900 applications for new TLDs have been received by ICANN, the internet’s governing body, many from leading brands who are looking to dominate or protect their own corner of the web” remarked Christine Hess, event director. ''Today's digital brands need to work fast to ensure that they have a strategy in place for a future with more than 1000 new top level domains.”

The congress is supported by The Advertising Club of New York, Afilias, Domain Diction, Domain Incite, CircleID, WIPR, The Domains, Domain Name Wire and Jovenet and features senior speakers from Afilias, Neustar, Landor, Donuts, Citibank, Dot.Org (The Public Interest Registry), Dot.Ski, Columbia Business School, and Deloitte.

Roland LaPlante, CMO and Senior Vice President of Afilias commented. “ICANN’s new gTLD program will forever change the way brands leverage the Internet. Brand Managers and Agencies that figure this out early will gain first mover advantages and a real boost versus competition.”

With ICANN presently expected to make their initial approvals by June 2013, this essential event is perfectly timed and located to provide applicant brands with the information and support they will need prior to launch - as well as give non applicant, and prospective applicant brands the information and guidance they need to navigate the new Internet landscape.

Conference keynote, Louis Cohen, SVP, Citibank, North America Marketing, Head of Search & Affiliate Marketing remarked “Whether your organization has applied for a Top Level Domain or not, any digital marketer or brand manager that is not already working on their strategy will be at a marked disadvantage once the new gTLD’s come onstream in 2013.”

To review the agenda outline and to inquire about the few remaining speaking opportunities please visit www.gtldworldcongress.com . For more information on speaking, sponsoring, partnering or attending, please contact Christine Hess at christine@convenecom.com.