Car Manufacturers use .BRAND new gTLDs

I first wanted to entitle this post "Cars and new gTLDs: volumes" but generally speaking, domain name registration volumes from this group are not very exciting BUT for a few car Trademarks. This publication is based on figures from the September/October CARS new gTLD report from Jovenet Consulting.

One .BRAND created 1,300 domains

This is the list of Trademarks (specification 13 new gTLD applications) to have created between 100 to 1,300 domain names for their own use. The .BRAND new gTLDs concerned are:

1. .AUDI created 1,300 domain names;
2. .SEAT created 628 domains;
3. .MINI created 326 domains;
4. .LAMBORGHINI created 197 domains;
5. .BMW created 117 domains (I really like that one).

If all of these domain names are truly paid by these Trademarks, but not sold to the public, they are used for SEO strategies and to improve the company's brand value.

Singular VS Plural Car new gTLDs

Some new gTLDs allowing domain names to be sold to the public exist in two versions: the singular and the plural one. The extensions concerned are:

1. The .AUTO and .AUTOS new gTLDs
2. The .CAR and .CARS new gTLDs

It just DOES NOT WORK in terms of number of creations and the main reason for this is their ultra high price, also, one of them still has restrictions. Try at your Registrar and see. Note that a Registry with a low volume of domain names can be profitable if you add to this the number of Premium domain names registered. My personal thought is that you create a niche Registry because you want an entire industry to use your domain name, not just a portion of it. Three out of four of these TLDs lost registrations since January 2018.

.TIRES and .LIMO

This is one figure that I don't understand: there si a market for domain names ending in ".tires". Domain name registrations have increased up to 1,130 creations for this TLD since January 2018 when they've kept decreasing for .LIMO for the past 6 months.

Read the report here.

The new gTLD info for Tuesday, May 10th

A multiple Registry is launching new domain name extensions related to Finance so we have decided to create a report for these Top-Level Domains. Some very specific industries and businesses are represented in the ICANN new gTLD program: subjects like "the Law", "Real Estate, Religion"... We will be adding more new gTLD reports to Jovenet Consulting soon.

1. Sunrise - the .AUTOS Sunrise Period ends soon; 
2. Happening tomorrow: meet with .TRADEMARKS in Paris; 
3. .Club and Radix domains get top billing at TechCrunch Disrupt NY Hackathon; 
4. ICANN takes away 9 African new gTLD applications;
5. Article - Brand Your Music With An Innovative Domain Name;
6. 1 and 2 Character Domains available for financial TLDs; 
7. Article - ".store" - ".vip" and ".email" new domain names hit by squatters; 
8. Reports (weekly update): 
1. New gTLDs related to Companies (were added to the report the .WHOSWHO and .CEO new gTLDs); 
2. New gTLDs related to the Law (new); 
3. New gTLDs related to Finance (new); 
9. Case Study - The .WEIR new gTLD;
10. A .CARS cybersquatter is about to learn an expensive lesson;
11. Joke of the day - "Celebrating Europeans' Role in the Evolution of the Internet"!
12. Changing the Keys to the Domain Name System (DNS) Root Zone;
13. The judge "screwed up" on .AFRICA new gTLD  lawsuit;
14. More coming during the day.

Most recent Trademark Clearinghouse Sunrise Period announcements