Don't know what to do with your .BRAND new gTLD?

This article, written by Andrew Allemann, explains how the Major League of Baseball (the .MLB new gTLD) uses its own domain names ending in ".mlb" as redirections for search engine optimization.

The actual known problem with .BRAND new gTLDs is that they still have no idea what to do with their personalized domain name extension.

If the solution offered in this article also relies on Google's mood, it remains a concrete answer to the number one question asked by existing and future .BRAND new gTLD applicants: what is the benefit of spending so much money in my personalized domain name extension? This article ads one good answer to the question.

Read the article