How to use my .BRAND extension?

This is a question that comes back often as many ".BRAND" new gTLD applicants have submitted an expensive application to the ICANN to operate their personalized domain name extension but... they still don't know what to do with it.

What do other applicants do with their ".BRAND" ?

The DOT BRAND Observatory answers that question with a certain number of case figures. Learn more from other .BRAND new gTLD applicants:

• .BARCLAYS
• .BNP PARIBAS
• .BRADESCO
• .CITIC
• .FAGE
• .DNP
• .JCB
• .LECLERC
• .SEAT
• .SENER
• .WEIR

Check the case studies here.

What you missed from our previous Newsletters:

1. Basics on SEO and new gTLDs;
2. ICANN Round 2: comments are open;
3. HOT - Dot Brands on Advertising;
4. How Long Does a URS Case Take?
5. Why the new ".markets" TLD?
6. gTLD Domain Name Counts 2017 - Start Of Month;
7. Casino.online was sold for $201,250;
8. Emirates (airline) and .email gTLD;
9. NEW - Number of domains per .BRAND TLD;
10. This .yachts domain shouldn’t have been lost;
11. 5 Positive New gTLD Charts;
12. Owner of .feedback lacks transparency;
13. New gTLD регистратуры просят ICANN снизить сумму выплат;
14. Update on .VIP and .BOSTON new gTLDs;
15. HOT - New gTLD projections and...reality;
16. .FEEDBACK gets negative feedback on public interest;
17. The ASOP Honors Leading Companies at ICANN;
18. New TLD registries ask for 75% cost reduction.