Interview: the .BEST Brand Protection Program

This is a recent interview that I have done with Cyril Fremont, new operator of the .BEST Registry. The interview is about the new .BEST Brand Protection Program that the Registry just launched for Trademarks to secure their name.

In simple words, with the .BEST Registry, Cyril is also launching another venture named "The.Best". This innovative project is a new kind of social network, using a dedicated domain name extension for the publication of reviews: domain names ending in ".best".

Doing reviews?
You will love to learn more about how you can be granted for using "The.Best" to post them on Internet but to make it simple here, the idea behind the .BEST Brand Protection Program is to offer Trademarks to secure their name(s) prior to the launching of the social network .

The Interview was just published on CircleId.

Milestone: 3,000+ new gTLD readers

I just hit "new gTLD" in the search field to check what was said on LinkedIn about new gTLDs and noticed that there are several words used to inform about this subject. There are several groups too.

It the word "new gTLDs" is often used by professionals, we tend more to talk about "branding" or "brand protection" today. Subjects to which is added the subject of new gTLDs.

Milestone

Surprisingly, I also noticed that a milestone was reached: there are now more than 3,000 members to have subscribed to the "New gTLDs (New generic Top-Level Domains)" group.

Note to the members of this group

I was asked why I post about certain events, certain companies and no others:

• I try to post about everything that covers the subject of new gTLDs but domaining because this is of no interest for real users and there is another group to post about this.
• Please post: I can't catch everything;
• 1/5 of the content that I collect is published in this group. This is not a lot compared to what the free Newsletter offers. To get it all, you should subscribe to the New gTLD Newsletter.

3,000 people are interested!

Posting to this group takes a few seconds: you just need to do two things:

1. paste your link in the text field (it will link to your website online);
2. add a Title in the object field and click on "Post". You're done.

The .HOW new gTLD

Google is offering the .HOW new gTLD. According to the number of results indexed - 1,180,000 from where I am and the 2,495 domains registered - there is something going on.

Have a look here for indexed URLs ending in ".how".

Here is what the .HOW new gTLD applications says:

The proposed gTLD will provide the marketplace with direct association to the term, ʺhow.ʺ The mission of this gTLD, .how, is to provide a dedicated domain space in which registrants can enact second-level domains that position content relating to ʺin what manner or wayʺ one executes a task, as in ʺhow to do ʹsomething.ʹʺ Charleston Road Registry believes that registrants will find value in associating with this gTLD, which could have a vast array of purposes for enterprises, small businesses, groups or individuals seeking to associate with the term ʺhowʺ.

What you missed in our previous Newsletters:

1. List of new Top Level Domains for the most recognizable brands;
2. The Trusted Notifier Program (by Donuts);
3. Article: "Best about .BEST",
4. Rightside $NAME Q4 2016 Results (40 new gTLDs such as .LIVE and .NEWS);
5. Legitimate domains deterred by TMCH service?
6. Notice and Takedown in the Domain Name System (ICANN);
7. .AFRICA top level domain name about to take its place in cyberspace;
8. Bitcoin.Casino;
9. .GLOBAL Welcomes Domain Investors;
10. HOT - .AUDI supports German dealerships;
11. NewG talk #27 (final);
12. ICANN meetings:
1. GNSO New gTLD Subsequent Procedures Policy Development Process Working Group Meeting: 08:30-11:45 Hall B4.2;
2. ICANN GDD: New gTLD Program Reviews: 15:15-16:45 Hall A3;
3. GNSO New gTLD Subsequent Procedures PDP Working Group Community Dialogue: 17:00-18:30 Hall C1.4;
4. GAC discussion on new gTLDs Policies: (Tuesday, March 14 • 9:00am - 10:30am).
13. La La Land: http://www.lalaland.movie/
14. POLL - Cast your vote (poll on the right column of gTLD.club);
15. Trademark Clearinghouse: the revised report;
16. Ending soon: the .BROADWAY Sunrise Period (Sunday, 5 March, 2017);
17. The luck of the .IRISH
18. Not wrong - Round 2 of new gTLDs: stop complaining!
19. New gTLDs Can Add Meaning & Context to a Domain Name Squatting Dispute;
20. Vanity URL with Your .BRAND: the Key to Supercharging Your SEO?
21. Do you have a Canon ID? (https://myid.canon);
22. Terra Omega (http://www.terra.omega).