Many more noteworthy brands across different industries have introduced their new domain name extensions in the past year. Samantha Demetriou of FairWinds Partners reports.
Rethink your domain name
The reasons to consider a not-com domain name run from the practical (the ‘dot-com’ domain that fits most logically with your business name may already be taken) to the more forward thinking: many companies now realize that their website address can perfectly replicate their full company name, which, as Sam Rooeintan, founder of design firm Marstudio, notes, “breathes a whole new life into branding.”
What's in a Name?
What's the difference between .local and .here? Or between .onion and .apple? All four of these labels are capable of being represented in the Internet's Domain Name System as a generic Top Level Domains (gTLDs), but only two of these are in fact delegated names. The other two, .local and .onion not only don't exist in the delegated name space, but by virtue of a registration in the IANA's Special Use Domain Name registry, these names cannot exist in the conventional delegated domain name space.
Must-read: Is Google Changing the Internet with the New TLDs?
A wake-up call for brands in the new Top Level Domain (TLD) era.
.Club Domains is participating in the Right of the Dot/NamesCon auction
Live auction starts on January 11, 2016 at 2:00 PM Pacific Time (5:00 PM Eastern Time) at the NamesCon conference. Online Auction starts NOW and will be extended for an additional 10 days following the Live auction. The extended auction will include the domains in the live auction that do not hit reserve, and will close completely on January 21, 2016.
Turning our gaze forward, I think 2016 is shaping up to be the biggest and best year that we've enjoyed to date and will surpass many expectations as we continue the push towards mainstream adoption of these wonderful, innovative digital assets.
|The Nameshield Group: Registry, Corporate and Retail Registrar|