The added dimension of new gTLDs (must-read)

This is an article posted on IPPro with a focus on the added dimension of new gTLDs.
Titles of the article will give an overview of its content:

• Two sides of the same coin;
• Tactical versus strategic;
• Effect on loss;
• The added dimension of new gTLDs;
• The lack of an integrated strategy;
• Is now the time for a truly integrated approach?

Read the complete article here.

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