Friday, October 21, 2016

Signs from .BRAND new gTLD applicants

We long shared on what kind of a front page would .BRAND new gTLD applicants use. Very recently the Saxo Nank announced changing its website to I also noticed the website which seems to be its front page too.

Two questions:
Question 1: where's the front door?The problem with .BRAND new gTLDs is that owning an entire new gTLD can confuse readers: which website is the is the front page? "In the past", brands often communicated on one single domain name, not several ones. With BRAND new gTLDs, this is changing and we are entering a new era: using the same front page for all .BRAND new gTLDs makes sense and "home.brand" seems to become an option.

Question 2: what does "home" mean?Standardization is the key for end users to understand - and this is going to take time - that a homepage also starts with "home.", instead of a word to which is added a ".com" domain name extension.
If "home" makes sense for users who read English, it does not necessary make sense for a French reader and you'd certainly not want French .BRAND new gTLDs to adopt the translation of "home" because I cannot really imagine a http://maison.loreal or

This is an interesting exercise to try to find the right entry point (name) to .BRAND front pages. I believe multiple front pages in different languages can be a way to do this.

New domain name registration volumes:
  • New gTLDs related to SPORT;
  • New gTLDs related to ALCOHOL;
  • New gTLDs related to REAL ESTATE;
  • HOT - Singular VS Plural new gTLDs;
  • New gTLDs related to FRENCH applications;
  • HOT - Generic new gTLD applications (to compete with ".com");
  • New gTLDs related to CARS;
  • New gTLDs related to HEALTH.
Tonight's new gTLD Newsletter: subscribe here.

What you missed in our previous Newsletters:
  1. .blog Concludes a Successful Sunrise Phase;
  2. The .BASKETBALL new gTLD was just delegated;
  3. Guess which registrars sell the most gTLDs;
  4. Google Announces Nomulus (a new gTLD backend registry platform);
  5. Another Free Registry Software Option;
  6. Will more registrars stop supporting certain new gtlds?
  7. Saxo Bank Now Using Home.Saxo (second cover);
  8. Read the full "Nomulus" announcement;
  9. New .CLUB Premiums to be Released October 20;
  10. Say hello to .google and other branded addresses;
  11. What is Nomulus;
  12. Dot Registry backs DCA Trust in .AFRICA case;
  13. The only important meeting to attend at ICANN57;
  14. Saxo Bank changes to;
  15. Donuts Collaborates on Google's Domain Back-end Service;
  16. 500,000 Registrations Catapult .SITE to the Forefront;
  17. Ben McIlwain the man behind Nomulus ;-) Meet with Ben;
  18. Apply for Your Free .Eco Domain;
  19. Tired of .com addresses?
  20. Nine Millions of Domain Names Are “Just Numbers”;
  21. What is "Reverse Domain Name Hijacking"?
  22. Dot brand gTLDs–still yet to hit the mainstream;
  23. Using Dot Brand Domains in Brand Communication;
  24. Google could shake up the registry market with new open-source Nomulus platform;
  25. .COACH blacklisted and barred from using G Suite?
  26. Navigating the World of New gTLDs;
  27. Do you drive a Ferrari? If you do, don't click here.
  28. The Social & Ecomonic Costs of ICANN Denying Community Priority (.GAY new gTLD);
  29. Daniel Negari (.XYZ) exits Rightside position;
  30. Who Was Right? 3 Years Later: Team Schilling vs Team Schwartz On New gTLD’s.
Most recent Trademark Clearinghouse Sunrise Period announcements

Tuesday, October 18, 2016


I remember reading the list of freshly published new gTLD applications on the ICANN website in 2012. Checking the list, I found a .AND new gTLD: a prohibited string since "and" is an ISO 3 code, the kind of 3 letters TLD prohibited by the new gTLD applicant guidebook. The application came from Google and since then I thought: who in the world has enough money but Google to submit a $185,000 application for something that is prohibited? At the time, it really pissed me off because I lacked so much money to participate in this first round of the ICANN new gTLD program alone.

Today: Google announces "Nomulus"
Reading between the lines of this blog post, I have questions:
  • who is going to take advantage of this? Registrars for future new gTLD applicants?
  • what about existing back-end registry providers? Isn't this going to cause trouble for round 2 of the ICANN new gTLD program?
  • Doesn't this mean that prices are going to drop?
  • Isn't the future of launching a new gTLD the same as we register a domain name today? ;-)
  • Is Ben McIlwain going to receive a lot of emails in the next few days?
  • Is Google going to announce its new gTLD offer for Round two of the ICANN new gTLD program?
  • Do I want to do the promotion of his offer?
Google demonstrates here, once again, its capacity to understand the market. I then predict more .BRAND new gTLD applications in Round 2. Kudos Google.

New domain name registration volumes:
  • New gTLDs related to FINANCE;
  • New gTLDs related to the LAW;
  • New gTLDs related to COLORS.
Tonight's new gTLD Newsletter:
To receive our free Newsletter, register here. Today is Tuesday

What you missed in our previous Newsletter:
  1. New ICANN report reveals China’s drive to become a dominant player in new gTLDs;
  2. 6,000 .LAW domains registered in a year;
  3. Donuts will cut off sham .DOCTORS;
  4. Great results from attending dmexco 2016: partners from Radix, Boston Ivy, Rightside, .CLUB, .SHOP and .TUBE registries and many more were on hand to share information and create awareness about their domains to marketers, advertisers and other digital media professionals. Read the full story;
  5. NewG talk #8 : see how much an extension depends on China. In this respect, .WANG and .REN are almost exclusive for Chinese buyers;
  6. Rotary Clubs start to use ".club" domains:;
  7. Re-renewal rates on new TLDs higher than original renewals;
  8. .COM Registrations Continue to Rise, Unphased by New gTLDs;
  9. A recent study commissioned by ICANN reveals despite introduction and growth of new gTLDs, .COM and other legacy TLDs have remained steady and rising.
Most recent Trademark Clearinghouse Sunrise Period announcements

Monday, October 17, 2016

2 new gTLDs are dropping domain names

The food and beverage TLDs .REST and .BAR will release over 20,000 previously unavailable domains, including valuable keywords, geographics, numerics and category killers, for general registration through accredited registrars on October 19. At least 50% of the new name pool will be made available at standard pricing while names like,,,, and will follow a tiered premium pricing model.

The release will be made exclusively available to registrars integrated with CentralNic, the registry’s technical backend provider.

New domain name registration volumes:

Tonight's new gTLD Newsletter:
To receive our free Newsletter, register here.

What you missed in last Friday's Newsletter:
  1. Conference - Global Internet and Jurisdiction Conference (DOMAINS & JURISDICTION): how can the neutrality of the technical layers of the Internet be preserved when enforcing national jurisdictions on the Domain Name System? When: November 14-16 Paris, France.
  2. Chinese new gtlds: this is the list of Chinese IDNs (new generic Top-Level Domains);
  3. What to Expect at ICANN57: a Guide for Business Stakeholders;
  4. On domain renewals (and re-renewals);
  5. Rightside new gTLD renewals can top 80%
  6. Infographic: the Domain Name Revolution And You!
  7. Conference - Brands & Domains. The Event dedicated to Brands: 1 December Valencia, Spain
  8. What’s “Hot” In China? Recently, the term “xiao xian rou” became very popular in China (read the full story);
  9. New gTLDs that you have sold that is now used by companies;
  10. French: Comment les nouveaux gTLD sont-ils utilisés?
  11. .XXX to get lower ICANN fees, accept the URS.
Most recent Trademark Clearinghouse Sunrise Period announcements

Friday, October 14, 2016

New domains acquired by companies

I just read an interesting report focusing on how new domain names (from the ICANN new gTLD program) are used with SEO ("Search Engine Optimization") and it clearly shows that ranking high in Google is not important for ".com" registrants only. For example, 880 domain names from the .CLUB registry are the most visited worldwide in a list of 1 million, this number is increasing (check the report in French). With this in mind, I start to see more and more reports showing that Brands do acquire domain names for their own use and not just to protect these. It is the case for:
  • Huge list of .CLUB domains acquired by companies.
New domain name registration volumes:
Tonight's new gTLD Newsletter:
To receive our free Newsletter, subscribe here to receive it directly in your email tonight at 8 PM (City of Lights' time).

What you missed from our 2 previous Newsletters:
  1. .BRAND: upgrading your small business;
  2. Using Your New gTLD: Two Options to Consider;
  3. Next .CAM Webinar - Monday 17 October 2016, 15:00 [UTC] by the TMCH (register here);
  4. Infographic | 4 Brand TLD Use Cases;
  5. Next DPML Plus Webinar - Tuesday 18 October 2016, 16:00 [UTC] by the TMCH(register here);
  6. HOT - New gTLDs – Aren’t We Forgetting Something?
  7. The .RADIO new gTLD delegated;
  8. ICANN asks for comments on study into new gTLD programme;
  9. The .nyc High-Bid Auctions;
  10. .XXX Asks ICANN For Reduction In Fees From $2 A Domain to $.25;
  11. CSC’s New gTLD Utilization Report – September 2016;
  12. Which Domains Are Used By Chinese Startups?
  13. 2 events coming: Brandsand.Domains and TheName.Show
  14. Creative Ways to Make Your Website Standout (new gTLDs;
  15. AlpNames Selling Famous Four’s New gTLD Domain Names for $.49
  16. PoliticalBank and Monolith Registry Announce Partnership;
  17. An illustrated look at .Online;
  18. Recording DPML Plus webinar;
  19. Donuts Clarifies .Doctor Eligibility;
  20. A Definitive Guide to Using Branded Links (with short new domain names);
  21. .XYZ domain helping to drive growth at CentralNic;
  22. MUST READ - Economic Study on New gTLD Program’s Competitive Effects;
  23. The DNA loses second exec director in a year;
  24. Online Brand Protection In One Convenient Step;
  25. What is the meaning of .com?
Most recent Trademark Clearinghouse Sunrise Period announcements

Wednesday, October 12, 2016

The .RESULT new gTLD

Yesterday's post generated a funny reaction: I received two answers related to my client's request to acquire a new gTLD and I am following-up on this. I also received A LOT of offers from domainers trying to sell their domain names. Sorry for this confusion.
A new gTLD is a new "domain name extension", not a "domain name", we also use these wordings:
  • "first level domain";
  • "TLD";
  • "Top-Level Domain";
  • "new generic Top-Level domain".
I sign NDAs for anybody who wants to discuss selling its Top-Level Domain(s) so feel free to send them to me.

New domain name registration volumes:
Tonight's new gTLD Newsletter:
To receive our free Newsletter, register here.

What you missed in our previous Newsletter:
  1. Good read - Choosing ".com" because it's what everyone else does? Think twice.
  2. Firms have embraced new Top Level Domains;
  3. ICANN Struggles With Its Domains Marketplace Index;
  4. Good read - Slow Motion Train Wreck;
  5. Top-level domain expansion increases online security risk;
  6. French Government Launches Service on a .TAXI;
  7. New gTLDs related to Companies;
  8. XYZ hires .top guy as first China employee;
  9. The .Com Cliff is .Coming;
  10. .NYC releases 3,800 domains;
  11. Universal Acceptance Compliance at ICANN;
  12. Sunrise Period: the .GOOG new gTLD has started (details here).
Most recent Trademark Clearinghouse Sunrise Period announcements

Singer 50Cent to choose a .CLUB domain name for his Fan Club.