Friday, December 8, 2017

Photography and new gTLDs: blue or red?

This is the "recap" of the 2017 new gTLD report related to photography and a few other digital things. You might have noticed that the title of the report has been changed to "Photo / Digital new gTLDs". The reason for this is that the report informs about more than photography and I was requested to add the .DESIGN new gTLD. This new TLD will be added to the report in 2018.

Blue or Red?
Blue and red are the two colors that I used to qualify the extensions that gained registrations (in blue) and those who lost some (in red) from a month to the other.

One can easily notice that the .MEDIA - .STUDIO - .DIGITAL - .ART and .CAM new gTLDs have sticked together and known a successful year in terms of registrations. The .ART launched late and is a pretty interesting example since its Premium domain name strategy was criticized, blocking hundreds (thousands?) of domains from being registered through the network of accredited Registrars.

The .FILM and .MOVIE Top-Level Domains are interesting too since they are niche TLDs. Their progression curve is slow but constant. The film (and movie) industry seems to be attracted by these two highly descriptive extensions.

I bet on the .PHOTO (with no "s") new gTLD when I launched these reports and wrote that the singular version of a TLD would beat the plural version in terms of interest. If registration volumes demonstrate "interest", I guess I was wrong since the .PHOTO domain name registration volume is seriously dropping down and lost 7,000 registrations in one year when the .PHOTOS gained 800. But is still too early to say since the figures that I see...don't match.

In regards to .PICS, the behaviour is strange since it is a short TLD, kind of descriptive too: every english speaking person knows what a "pic" is. I don't understand why it has lost almost 20,000 registrations since January 2017. In fact, I would be tempted to think that "pics" do not magnify the word "photography" so one interested in such extension would rather buy a ".photo", a ".photos" or a ".photography" instead of a ".pics". Or is it because there's a .PICTURES too?

The two .BRAND new gTLDs for Canon and Nikon have not been very active and seem to have been in tests during the year but the .NIKON extension recently increased its registrations to 30 ".nikon" domain names recently. 16 only for the .CANON TLD. Are the two competitors entering the arena with a project?

Check the full report here.

Thursday, December 7, 2017

New gTLDs and Catering: blue or red?

The year is finished and volumes of domain names registered in the Catering category are now available: it is now possible to check which domain name extension has been successful and which has not in terms of domain names registered.

Four extensions: .CAFE - .COFFEE - .PIZZA and .食品 (food) have received increasing domain name registrations month after month and sticked to the blue.

TLDs such as .KITCHEN - .MENU - .RECIPES and .COOKING have less domain names registered in December 2017 than they had in January 2017. I don't call these successful TLDs.

The .PUB domain name extension lost more than 10,000 registrations from January to December 2017.

Some Trademarks withdrew their application and Mcdonald's was one of them.

Check the full report here.

Monday, December 4, 2017

VOLVO is not testing the electric car... is testing its .VOLVO new gTLD :-)

It is quite usual that Trademarks to have acquired their expensive .BRAND new gTLD don't do anything about it. When you look at the list of Automotive .BRANDs, you wonder why these companies applied for their extension: most of them have sticked to one domain name registration for the entire year.

Then, it happens
Tracking new gTLD domain name registration volumes allows to see when suddenly, something changes, and it is precisely what is happening with Volvo which had registered one ".volvo" domain name since 24 October 2016, the date when the TLD was delegated.

Volvo registered 26 more during the month of November. As a person used to noticing these registrations, it does not mean that the company is going to use them. First registrations are often a test but these also send a sign that the Trademark could start to deploy...its ".volvo" domains.

Friday, December 1, 2017

Using the ".bot" new gTLD

The .BOT new gTLD has not launched yet but, according to Domain Name Wire, it appears that it was presented in Las Vegas recently. This domain name extension was delegated in December 2015 - two years ago - and belongs to Amazon.

This is what the Registry says about it:
  1. Identity: use a .BOT domain name to communicate your bot offering to the world and claim your unique identity to represent yourself in the bot community.
  2. Pioneer: if you are an early adopter and use bots to engage your audience, get your .BOT domain name early. Go ahead, be the pioneer that you are.
  3. Innovate: .BOT will bring the bot developer and user community together with tools and an online space that is all about bots and associated services.
A TLD dedicated to...Bots
Obviously, these domain names were created to offer an identity to those willing to introduce the service of their bot online.

If this makes perfect sense to me since the word "bot" easily allows to identify the universe of bots, I know I shouldn't be writing this but I personally hate it when I receive an answer from a bot. I tried some of the one offered on Skype and I got rid of them since they sounded like stupid answering machine trying to remind me about things that I didn't really care about.

"Automation, automation and automation"
Bots are a developing, this is a reality. Banks want them, call centers are already using them, and whatever one think, it is more affordable to use a bot rather than an employee, it's even faster (and again, I hate to write this).

After introducing its Messenger bot platform in 2016 Facebook went from 33,000 bots to more than 100,000 to talk to its customers. Stock trading bots are already very efficient too. So, are bots part of the future? Possibly. Are .BOT domain names the TLD bots makers will use to introduce their work? That's quite possible too. In a close future? Time and how Amazon will market it will tell.

Amazon Lex
Buy the way, did you check amazon Lex?

Thursday, November 30, 2017

Project John Wolley for new gTLDs

The concept of a universal directory does not exist on Internet. There are thousands of directories of all kinds and online Yellow Pages in many countries. All of these websites are different, accessed differently and operated differently: for example, Yellow Pages in France are different from their equivalent in Spain and Italy. There is no standard directory operated behind a same name worldwide.

This is what project John Wolley offers: a universal directory operated behind a single domain name extension.

Read my complete article on CircleID.

Register your Trademark using an agent.