Wednesday, April 26, 2017

The .IDN new gTLD (...)

IDN has a lot of meanings and one of them is "Internationalized Domain Names". It is the ISO 3166-1 alpha-3 code for the country of Indonesia too.
The "AGB"
For anybody who went through the process of applying to a new gTLD in the first rounfd of the ICANN new gTLD program, page 67 of the new gTLD applicant guidebook (AGB) says:
"2.2.1.4.1 Treatment of Country or Territory Names: applications for strings that are country or territory names will not be approved, as they are not available under the New gTLD Program in this application round. A string shall be considered to be a country or territory name if: it is an alpha-3 code listed in the ISO 3166-1 standard".
So, someone paid $185,000 + all extra costs to apply for the .IDN new gTLD. The same happened for the .AND new gTLD and a few others I think.

Just for the note, the .IDN applications says:
"The purpose of the proposed gTLD is to offer a bridge for the Internationalized Domain Name Registrant to connect to users beyond their own language communities. This gTLD would be of help in furthering the Internet Community╩╣s efforts to preserve the Internet as a unified, Global space. The proposed gTLD .IDN supports multiple cultural, linguistic and ethnic communities across the world by helping communities connect to the rest of the world across the barrier of language".
.IDN or .INTERNET ?
In a letter sent to ICANN in March 05, 2013, the applicant reported his mistake and offered to change it to .INTERNET. Probably a lot happened since 2013 but an answer to the applicant was published by the ICANN on the 24 April 2017 in regard to this change request. It says two things:
  1. "We note your commitment";
  2. "We encourage you to participate in the Policy Development Process".
After 4 years of procedure, there's still no answer.

What to think about all this?
Applying for a new domain name extension cost a lot of money and if the entry fee should be lowered in future rounds of the ICANN new gTLD program (not that nobody can tell about this today), it will still cost a lot so:
  • Do not apply  for a new gTLD if you have not read the applicant guidebook: this should be your bible when it has been updated and finalized for the next round (s);
  • Do not apply for a new gTLD "on your own" because you will forget something: in round one, I personally faced a geek who confirmed his boss that he would take care of the back-end registry process in his office to lower the costs. Talk to a pro with knowledge about new gTLDs.
  • Don't make a mistake with your application because it can then takes YEARS to be solved.
  • And again (even if this has nothing to do with this post) don't talk to backend registry providers about your project because if they don't sign you as their client, chance are high that there could be another applicant for your extension: talk to one new gTLD specialist, not all of them.

Monday, April 24, 2017

New generic Top-Level Domains: recent News

There were interesting news about new gTLDs in the online press these weeks. I strongly recommend the reading of the article about LEGO and the one on how to present a .BRAND domain name in advertising. The news:
  1. China’s Online Dominance Worry Brand Owners;
  2. New - The Mark Validation System;
  3. Events:
    1. Webinar on the Geographic Names;
    2. GDD Industry Summit;
    3. ICANN DNS Symposium;
    4. DNS-OARC.
  4. Multiple Registry pleased to report orders for approximately 90,000 standard name registrations across certain of its US and European facing top-level domains valued at approximately US$500,000;
  5. HOT - LEGO vs Cybersquatters: The burden of new gTLDs;
  6. HOT - Boston Ivy to drop premium renewals;
  7. Did New-GTLDs Start off on the Wrong Foot?
  8. DPML Upgrade for Enhanced Brand Protection;
  9. How selling cheap domains ruins your TLD for all users;
  10. .BRAND Trends and Recent Launches;
  11. HOT - How should I present .BRAND domains in advertising?
  12. Software Updates for Net Domains Could Spur $9.8B in Revenue;
  13. Are New G's INNOVATIVE?
  14. Geographic Names Webinar and ICANN59 Session;
  15. How to Get a Domain Name Transferred under the URS;
  16. This $20 billion company uses a new TLD for its website;
  17. How Brands Should Market Their .BRAND Domain Names;
  18. China’s April batch of approved TLDs has been released;
  19. WIPO Arbitration and Mediation Center.
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Wednesday, April 19, 2017

UPDATE: Orange is launching a Bank

Orange is the name of a fruit, but it is also a major French Trademark in telecommunication: the largest telephone operator in France and probably in many other countries in the world.

Orange is a ".BRAND" applicant
Orange is also a .BRAND new gTLD applicant who applied for the .ORANGE new gTLD. At the moment, the Trademark has two domain names indexed in Google and they are redirections:
  1. entrepreneurclub.orange
  2. startup.orange
The traditional "nic.orange" redirects to a ".com". The Whois seems to redirect to a ".orange" domain name.

Welcome to "Orange Bank"
Orange is the majority shareholder of Groupama Banque which is rebranding to "Orange Bank". The explanation is available here. One will wonder why a French company rebrands to an English name, in particular when Groupama has probably more French clients than English ones. I have a few doubts:
  • Could this change of name to an English one have something to do with the withdrawal of the ".BANQUE" new gTLD*, in which case "Orange Banque" could also have been a good name and orange.banque a fantastic domain name to use? I doubt it.
  • Could another reason be that the Orange Trademark is also managed by the UK? The .ORANGE new gTLD application was submitted by Orange Brand Services Limited, a company based in the United Kingdom, not in France. Come on...
  • Orange is the Registry for its own domain name extension: will it consider a www.banque.orange for the French version of its website and a www.bank.orange for the English one? And...has someone noticed what"s behind www.orange.bank? "Good Lord"...

Orange.bank
I had a look at the Whois to check about the owner of the "orange.bank" domain name and the Registrant is the Orange County Trust Company. The Registrant has an email ending with the orangebanktrust.com domain name and this does not look like it belongs to the telecom company that I use for my mobile. In one word: one of the most important telecom company is launching a new product named "Orange Bank" and the exact same domain name belongs to...some sort of competitor.

Considering the .ORANGE new gTLD?
I am confident that this long time project already has a person in charge of thinking about securing the right domain names upfront and just "naming" in general, but isn't this the perfect moment to demonstrate innovation and start using domain names ending in ".orange"?

UPDATE
It seems that Orange, a French Bank, will be using an english word in its second level domain...with a ".fr" extension: http://www.orangebank.fr. I will keep crying during the next two weeks.

Tuesday, April 18, 2017

The American Marketing Association

Nice name isn't it?

The American Marketing Association

  • According to PIR, the Registry for .ORG domain names, the domain name "ama.org" was registered in 1994 so we can say that it is an old domain name...short too;
  • According to the AMA, it is an American organisation and it is a reference about Marketing in the US.
Where is all this taking us?
I went to marketing.us and...wrong site: I am sure that you will be happy to search for ads related to Marketing. So I went to http://ama.marketing and guess what?

An association is an organization but what matters the most in a name? The fact that it is an organization or what it does?

The AMA does "Marketing"
New domain names offer precision in branding and branding is the second most important subject on the AMA front page after Advertising so I wonder: isn't it time to re-brand for the AMA, in particular when it already is the Registrant of "ama.marketing"?

Something is blocking and I foresee two reasons why changing name is not in the AMA shortlist of things to do:
  1. Why re-brand when the AMA is already an established website and an already known URL (let's say "domain name")?
  2. SEO: the AMA is already well placed in Google: why take the risk to change this?
Asking the question
I sent an email to the AMA with my question (and hope to receive an answer). I understand that many company do secure domain names to block from squatting. I also undesrtand that the AMA just won't change its name because it implies more changes then (paper documentation, etc...), but I hope that it gives them the idea to think about changing because innovation matters to marketing. And by the way, "innovation" appears 11 times in the marketing definition of Wikipedia.

Friday, April 14, 2017

The .AGENCY new gTLD is doing good

The list of domain name extensions for the Real Estate industry is long and seven of them are in the blue in April 2017. Five of them are in the red.

The .ARCHI new gTLD which had 5,831 domain name registrations in the beginning of January 2017 kept losing registrations months after months. In April, this TLD has 1,153 domains registered in total. Launched in 2011 and maintained by StartingDot until recently, it was then acquired by another company.

The .PLACE new gTLD has more then 200 registrations since the previous month. The same for .PROPERTIES and .CREDIT new gTLDs.

The .AGENCY new gTLD, added in January 2017 to this report, shows good signs of evolution and more than 1,000 registrations.


The extensions concerned by this report are:
  1. .REALTOR
  2. .AGENCY
  3. .CASA
  4. .HOUSE
  5. .LAND
  6. .PROPERTY
  7. .IMMO
  8. .RENTALS
  9. .PROPERTIES
  10. .ESTATE
  11. .RENT
  12. .IMMOBILIEN
  13. .FORSALE
  14. .PLACE
  15. .HAUS
  16. .INSURE
  17. .APARTMENTS
  18. .CREDIT
  19. .LOANS
  20. .MORTGAGE
  21. .CONDOS
  22. .FURNITURE
  23. .VILLAS
  24. .LEASE
  25. .MAISON
  26. .ARCHI
  27. .REIT
  28. .BROKER
  29. .HOMES
  30. .INSURANCE
  31. .FRESENIUS ®
  32. .REALTY
  33. .WTC ®
  34. .LOFT
  35. .MLS
  36. .KERRYPROPERTIES ®
  37. .REALESTATE
  38. .PROGRESSIVE ®
  39. .FRONTDOOR ®
  40. .LEFRAK ®
  41. .HOME

Thursday, April 13, 2017

Latest new gTLD NEWS

A lot is said about new gTLDs every day and "reading it all" can be challenging and time consuming. We take care of this for you - everyday - in our Newsletter. Subscribe, it's free.

What was said recently:
  1. New gTLDs: Holding ICANN Accountable;
  2. Farewell to new gTLDs;
  3. Combating Five Myths About new gTLDs;
  4. French - Les new gTLD ont-ils de la valeur?
  5. Question: Does Google index the new domain names as “keyword”?
  6. Job: Director, Registry Services;
  7. HOT - Notes for a new TLD round;
  8. Chinese to invade .AFRICA? CEO thinks so;
  9. Major SEO contest won with a new domain name;
  10. Companies losing $10 BILLION by ignoring new gTLDs;
  11. Two new gTLDs were just delegated:
    1. .RUGBY
    2. .HOTELS
  12. The .WALMART new gTLD;
  13. After long wait, .ECO domains roll out this month;
  14. Top 10 Own Over 10% Of All New gTLD’s;
  15. Lack of safeguarding checks leaves children vulnerable to online abuse (.KIDS);
  16. New gTLDs = Amateur Hour;
  17. Cool - "New gTLD" source of info in Japanese;
  18. .CLUB Delivers Huge Sales of over $500,000;
  19. French - Le .AFRICA est ouvert. Titulaires de marques, ne trainez pas!
  20. Should You Use a New Domain For Your Website?
  21. HOT (French) - Les extension Internet identitaires;
  22. IWF calls on more in the domain industry to do the right thing;
  23. .FFEDBACK fires salvo over PICDRP complaint;
  24. New gTLDs are scapegoated for child abuse material;
  25. Have you got the best domain name?
  26. Self Driving Car Company Launches on a .AUTO Domain;
  27. HOT - New gTLDs for Companies;
  28. Major Startup launched with Pocket.Watch;
  29. Coming Sunrise Periods:
    1. .HEALTH
    2. .CREDITUNION
  30. Making new internet domains work for everyone;
  31. How Local are They? (GEO TLDs like .LONDON in the UK, .BERLIN in Germany);
  32. .FUN enters general availability today.

Register your Trademark using an agent.