Wednesday, February 25, 2015

VinoRouge.club: Ranked on Page 1 of Google in Less Than 48 Hours


Being a member of a twelve-member wine club that meets once a month for the last 22+ years provided motivation to finally create website to document what our club does.  What do we do you may ask...we taste red wine.  In fact, between all of our regular tastings and special tastings, we've tasted thousands of red wines over the years from all over the world and we have kept detailed records of the tasting we've done over that time, including a member preference poll for each tasting we have ever had.  Now that we are well into the digital age, we decided it was time to create a website for our wine club, so that we could share with the world what we've been up to and provide some insight on what our collective pallets like the most.

When considering a domain name for our wine club, it only seemed natural to register a dot club domain name, VinoRouge.club, since that is our name and a club is what we are!    Oh, and the dot com was already taken.  That IS the beauty of a new gtld!  It is a niche...it is available... and it is what it is, not to sound like Frank Zappa or Bill Belichick.  

New gTLDs just may have a leg up in search engine marketing.  Recently in Las Vegas at Namescon 2015, Bill Hartzer, Senior SEO Strategist at Globe Runner SEO, participated in a speaking panel about search engine optimization and an experiment he conducted using exact match domains in dot com and a new gTLD.  In the example he provided, he talked about two domain names that he developed with identical content, 3caratdiamonds.com and 3carat.diamonds.  What Bill shared was that getting traffic through Google Adwords cost a bit less for the new gTLD than it did for the dot com.  Bill also shared the fact that over time, the conversion rates (for downloading a PDF about diamond sizing) were also better for the new gTLD than they were for the dot com.  

Okay, while this is not earth shattering, it is, perhaps, an indication that search engines may prefer new gTLDs over time, as they are more significantly niche focused, they have fresh content since they are new and they are relevant to the search being conducted, although nobody's is admitting that over there.   

I have also heard several stories about new gTLD websites ranking well in organic search.  One specific story was about Credit.club and how only after two weeks, they were ranked in the first position for a Google search of Credit Club.  Granted, there was a lot of publicity, news stories and links that preceeded the ranking, due to credit.club being hand registered for regular fee.  However, regarding my newly launched VinoRouge.club, it is interesting to note that after only 48 hours (with no publicity, news stories or links), the website is ranking on page 1 of Google for a search of Vino Rouge (out of over 3.5 million results) and in the first position for Vino Rouge Club.  No magic SEO here, just fresh and interesting content, as well as a new gTLD domain name.  Time will tell if it was just luck, but my hunch is that this year will start to see more and more new gTLD websites being successful because of favorable rankings and cheaper advertising options.  I know I'm looking forward to trying it again soon with a different new gTLD domain name.  If the results are similar, I'll be sure to come back here and let you all know about it!  Thanks for reading and remember, don't drink wine and register domain names at the same time!

Giving .SCIENCE

.SCIENCE domains are open to all
On the 24 of February 2015, new .SCIENCE domain names were opened to the public and anyone could register a domain name ending in .SCIENCE at a very competitive price, sometimes for nothing.

I was there and hope members of the French science community were there too because it was the proper moment to register generic domain names.

Of course, registration figures are high and many registered these domain names: 35,000 domain names were registered after 16 hours.

Of course, one could submit its trademark data into the Trademark Clearinghouse to participate in the ".SCIENCE Sunrise Period" - this period is dedicated to companies with a prior right to offer them to register a domain name prior to the "Open to All Period" - but it required to know about its existence.
"Science" is not an English word, it is French too
If I believe many English signs were registered, not so many were registered in French so I did that job for French Science with a list of 70 domain names.

Free for the French scientific community
French Scientific institutions can ask for a .SCIENCE domain name from the list below. I will be happy to transfer the domain name to any scientific identified institution and for Free.

Note that these domain names were registered yesterday and for this reason they cannot be transferred right away but on request and after that I have identified the scientific institution, I will be happy to:
  1. unlock the domain name and;
  2. give the auth code.
The institution will have to pay to transfer the domain name to its Accredited Registrar and I will be happy to explain for the procedure.

I requested information in regard to when these transfers can be initiated and that is not before April the 26th 2015.

The list of domain names:

transplantation.science
bacteriologie.science
toxicologie.science
parp.science
patristique.science
missiologie.science
homiletique.science
musicologie.science
staps.science
musee.science
logique.science
museologie.science
pharmacologie.science
biomathematiques.science
ecologie.science
virologie.science
clonage.science
physiologie.science
genomique.science
pharmacochimie.science
neurochimie.science
enzymologie.science
cristallographie.science
biostatistiques.science
biophysique.science
bioinformatique.science
biochimie.science
photovoltaique.science
electronique.science
turbomachine.science
thermique.science
rayonnement.science
ultrasons.science
robotique.science
informatique.science
imagerie.science
productique.science
biomecanique.science
aerodynamique.science
gynecologie.science
chirurgie.science
dermatologie.science
hematologie.science
immunologie.science
cancerologie.science
maladie.science
microbiologie.science
medicament.science
oceanographie.science
observatoire.science
volcan.science
gaz.science
extraterrestre.science
galaxie.science
dynamique.science
thermodynamique.science
nanoparticules.science
statistiques.science
data-mining.science
calcul.science
analyse.science
environnement.science
lettre.science
audiovisual.science
laboratoire.science
civilisation.science
terminologie.science
philosophie.science
criminologie.science
chercheur.science
histoire.science
ethique.science
professeur.science

I was not able to register .SCIENCE domain names with accents.

Singer 50Cent to choose a .CLUB domain name for his Fan Club.