Trademark Clearinghouse: how does it work?

Rights protection update of the ICANN new gTLD Program:

• Rights protection mechanisms explained;
• New requirements;
• Trademark Clearinghouse:
• What is it?
• Sunrise Period;
• Trademark claims service;
• Trademark claims process;
• Implementation;
• Selection of the service provider and process development;
• Implementation Assistance Group (IAG);
• Criteria for inclusion in the Trademark Clearinghouse;
• Authentication and validation;
• Trademark claims notice;
• Matching rules: “Identical Match”;
• Dispute resolution and principles;
• Costs;
• URS implementation;
• Post-Delegation Dispute Resolution Procedure (PDDRP);
• Trademark PDDRP.

Download ICANN presentation down this page here.

Comments from Google on new gTLDs

"Will a new TLD web address automatically be favoured by Google over a .com equivalent? Quite simply, yes it will." This question was answered by a back-end registry promoting and selling new generic Top-Level Domains.

Matt Cutts, head of the webspam team at Google seems to have a different answer to this question and came back responding a "Sorry, but that's just not true".

If I can understand the answer of Matt Cutts, I don't think the initial question was asked the correct way so I asked him in more simple words:

My question:
"If I should launch a web site in 2013 (or later when the .wine registry is launched) which content is about wine: would google favor the one with a .wine extension or the one with a .com extension?"

Will Matt answer this question? I will keep you posted. :-)

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