Thursday, March 15, 2012

Trademark Clearinghouse: how does it work?

Rights protection update of the ICANN new gTLD Program:

  • Rights protection mechanisms explained;
  • New requirements;
  • Trademark Clearinghouse:
    • What is it?
    • Sunrise Period;
    • Trademark claims service;
    • Trademark claims process;
    • Implementation;
    • Selection of the service provider and process development;
    • Implementation Assistance Group (IAG);
    • Criteria for inclusion in the Trademark Clearinghouse;
    • Authentication and validation;
    • Trademark claims notice;
    • Matching rules: “Identical Match”;
    • Dispute resolution and principles;
    • Costs;
  • URS implementation;
  • Post-Delegation Dispute Resolution Procedure (PDDRP);
    • Trademark PDDRP.
Download ICANN presentation down this page here.

Comments from Google on new gTLDs

"Will a new TLD web address automatically be favoured by Google over a .com equivalent? Quite simply, yes it will." This question was answered by a back-end registry promoting and selling new generic Top-Level Domains.

Matt Cutts, head of the webspam team at Google seems to have a different answer to this question and came back responding a "Sorry, but that's just not true".

If I can understand the answer of Matt Cutts, I don't think the initial question was asked the correct way so I asked him in more simple words:

My question:
"If I should launch a web site in 2013 (or later when the .wine registry is launched) which content is about wine: would google favor the one with a .wine extension or the one with a .com extension?"

Will Matt answer this question? I will keep you posted. :-)

Follow posts here.

Register your Trademark using an agent.