Monday, February 27, 2017

Come on .RICHARDLI : show the example

New gTLDs need concrete examples to gain in notoriety. Famous people, super stars and other popular singers can help achieve this.

Unfortunately, the only person - worldwide - to have considered creating domain names with an extension ending with her name, DOES NOT USE IT.

Mr Richard Li Tzar Kai, a Hong Kong businessman and philanthropist, created the ".richardli" domain name extension but no domain name has been created yet, but one redirection. When you click on, you will notice that it works but it redirects to another website.

If I can understand the move to protect some finance personality's name, I don't understand why superstars with a big ego have missed the opportunity to apply for their family or complete name as a domain name extension. 

Securing a superstar's name as a Trademark is common. Some even spend outrageous amounts of money acquiring and registering domain names to protect the name of their child so...isn't it time to consider the next round of the ICANN new gTLD program to create a serious and unique buzz?

What about a ".kardashian" domain name extension for a ? Or will it be aé ?

Who will create your new gTLD?

There are professionals who are able to create domain name extensions. Note that creating a new gTLD is not as simple as creating a domain name...far from that.
  • It is highly technical (but this is generally sub-contracted to a backend registry provider);
  • It requires a certain level of legal knowledge. For example, you wouldn't submit a .BRAND new gTLD application for a generic string or would you take that risk?
  • It requires to know about the ICANN new gTLD program. For example, you wouldn't submit an application for a .AND or .GUM new gTLD or...would you?
  • It requires to know about costs;
  • It requires to have time;
  • It requires to know what to do if you are not alone to apply for the same string;
  • It requires to launch the extension and market it;
  • It requires to know what to do with your .BRAND (...)
  • ...
In round one of the ICANN new gTLD program, an applicant which I won't name, submitted his application without taking into account all this and considered that he could write an application by himself. Well, his extension does not exist today.

It is not so easy to find the right entity to create an extension because, according to the project (.BRAND, generic, community, geographic TLD), one will probably be better than another. For example, price can be an issue and you might consider limiting the number of participants in your application to lower the cost. Also, a new gTLD service provider might not offer the complete range of services required for your type of application. An applicant might also not want to deal with new service providers and work with people he already knows (whatever the cost is).

I created a poll and welcome to learn about who you would select to fill in your application to create your new domain name extension in the next round of the ICANN new gTLD program. It is located on the right column of

Please cast your vote

Jovenet Consulting is a service provider to help you build and develop your new gTLD project with the right service providers.

.BRAND new gTLD Reports are updated once a month: CLICK HERE !