There are many TLDs for the business and I listed them in the new gTLD report dedicated to Companies, but another interesting thing to me is that the TLD is similar to two others: the .INK (for writers to tattooists, to print shops), and the .ING new gTLDs also exist.The .IN country code Top-Level Domain (for India) is a pretty close one too. I wrote the list of similar Top-Level Domains here for those interested.
The .ING new gTLD is a surprise
First I thought that the .ING was the .BRAND new gTLD from the same Bank: you know..."ING", but it's not. It is an extension created by Google and its description is rather surprising. The application explaining the project says:
The proposed gTLD will provide the marketplace with direct association to the term, ʺing,ʺ a common suffix utilized to denote the gerund form of a verb (singing, sleeping). The mission of this gTLD, .ing, is to provide a dedicated domain space in which registrants can enact second-level domains that provide content related to the registrantsʹ usage of the term ʺing.ʺ Charleston Road Registry expects these uses may include but are not limited to offering content that is centralized around a second-level domain name, such as sail.ing or cook.ing.What a strange idea to develop a new Top-Level Domain. I admit innovation here and I also see the possibility to shorten domain names more. Now...will that work and catch the attention of the public?