It is the first time that I notice the use of a ".link" domain name and I checked who the moderator is and it is a Google employee so I guess that must be part of a rule to publish information.
Why use a ".link" domain name?
Well, the example says it all and demonstrates exactly why new domain names from the ICANN new gTLD program are useful:
- they are descriptive of an action, a subject or a content;
- they mean something.
Am sure Frank is going to be happy with this :-)