The American Marketing Association
- According to PIR, the Registry for .ORG domain names, the domain name "ama.org" was registered in 1994 so we can say that it is an old domain name...short too;
- According to the AMA, it is an American organisation and it is a reference about Marketing in the US.
- Why re-brand when the AMA is already an established website and an already known URL (let's say "domain name")?
- SEO: the AMA is already well placed in Google: why take the risk to change this?