Friday, May 24, 2019

New gTLDs: a good read

This is a recent article, entitled "Food for thought on the new TLD business
models", written by Loic Damilaville.

I strongly suggest the reading of this publication for new comers to the new gTLD world, entrepreneurs wishing to launch a new domain name extension or, Trademarks starting to wondering about securing - and using - their .BRAND personalized domain name extension:
  • Unequal business models;
  • Brand TLDs (or .BRAND);
  • Sponsored (or Community) TLDs;
    • GeoTLDs (geographic Top-Level Domains);
  • Pure generics:
    • generic domains that can only reach a small customer base;
    • "open" generics, with terms used worldwide, which are lucky enough to address a global target or at least one that is very broad. 
  • The consequences in terms of marketing strategies;
  • Exclusive TLDs versus mass TLDs;
  • Bad pricing never pays;
  • Rights holders and domainers, two false friends;
  • Convincing investors;
  • "Success" or failure is not related to volume but to the relevance of the strategy with respect to market conditions.
Read the publication on the AFNIC website.

Register your Trademark using an agent.