The .HOW new gTLD

Google is offering the .HOW new gTLD. According to the number of results indexed - 1,180,000 from where I am and the 2,495 domains registered - there is something going on.

Have a look here for indexed URLs ending in ".how".

Here is what the .HOW new gTLD applications says:

The proposed gTLD will provide the marketplace with direct association to the term, ʺhow.ʺ The mission of this gTLD, .how, is to provide a dedicated domain space in which registrants can enact second-level domains that position content relating to ʺin what manner or wayʺ one executes a task, as in ʺhow to do ʹsomething.ʹʺ Charleston Road Registry believes that registrants will find value in associating with this gTLD, which could have a vast array of purposes for enterprises, small businesses, groups or individuals seeking to associate with the term ʺhowʺ.

What you missed in our previous Newsletters:

1. List of new Top Level Domains for the most recognizable brands;
2. The Trusted Notifier Program (by Donuts);
3. Article: "Best about .BEST",
4. Rightside $NAME Q4 2016 Results (40 new gTLDs such as .LIVE and .NEWS);
5. Legitimate domains deterred by TMCH service?
6. Notice and Takedown in the Domain Name System (ICANN);
7. .AFRICA top level domain name about to take its place in cyberspace;
8. Bitcoin.Casino;
9. .GLOBAL Welcomes Domain Investors;
10. HOT - .AUDI supports German dealerships;
11. NewG talk #27 (final);
12. ICANN meetings:
1. GNSO New gTLD Subsequent Procedures Policy Development Process Working Group Meeting: 08:30-11:45 Hall B4.2;
2. ICANN GDD: New gTLD Program Reviews: 15:15-16:45 Hall A3;
3. GNSO New gTLD Subsequent Procedures PDP Working Group Community Dialogue: 17:00-18:30 Hall C1.4;
4. GAC discussion on new gTLDs Policies: (Tuesday, March 14 • 9:00am - 10:30am).
13. La La Land: http://www.lalaland.movie/
14. POLL - Cast your vote (poll on the right column of gTLD.club);
15. Trademark Clearinghouse: the revised report;
16. Ending soon: the .BROADWAY Sunrise Period (Sunday, 5 March, 2017);
17. The luck of the .IRISH
18. Not wrong - Round 2 of new gTLDs: stop complaining!
19. New gTLDs Can Add Meaning & Context to a Domain Name Squatting Dispute;
20. Vanity URL with Your .BRAND: the Key to Supercharging Your SEO?
21. Do you have a Canon ID? (https://myid.canon);
22. Terra Omega (http://www.terra.omega).

Don't know what to do with your .BRAND new gTLD?

This article, written by Andrew Allemann, explains how the Major League of Baseball (the .MLB new gTLD) uses its own domain names ending in ".mlb" as redirections for search engine optimization.

The actual known problem with .BRAND new gTLDs is that they still have no idea what to do with their personalized domain name extension.

If the solution offered in this article also relies on Google's mood, it remains a concrete answer to the number one question asked by existing and future .BRAND new gTLD applicants: what is the benefit of spending so much money in my personalized domain name extension? This article ads one good answer to the question.

Read the article