Wednesday, May 23, 2012

Important ICANN update (for brand applicants)

Checking the mass of documents published by ICANN, I found an interesting one I believe applicants should read. Applicants applying for a brand in particular.

This document is called "New gTLD Program Update" and it is written by Kurt Pritz. It deals with:
  1. Batching: a simplified explanation of what it is. You will learn that ICANN will ensure "no one region dominates the first batch" (I wonder what think about this);
  2. All applications in contention sets are placed into the earliest batch designated.
  3. Trademark Clearinghouse:
    1. Simplified definition;
    2. Costs.
  4. String similarity.
The complete PDF presentation can be found here.

Last minute info: according to an info published in a twitt by Rob Beckstrom (ICANN's CEO) yesterday, the reveal date is maintained before the meeting in Prague. "Reveal day" is when all applications are published online and all applicants known. 

.BRAND new gTLD Reports are updated once a month: CLICK HERE !