Most new gTLD applicant do not necessarily want to earn money from their domain name extension. .BRANDS, for example, will be using their domain names for themselves and they will not earn money from the sale of domain names.
So, who are these new gTLD applicants who do not want to earn money from selling domain names and who do not want to spend money in an application? Who are these applicants who can have the benefit of applying "for free" and acquire the visibility of launching a new domain name extension?
Read the rest of this article in English on CircleID and...
...en Français on Le Journal du Net