Monday, August 24, 2020

Why you should NOT apply for a .BRAND new gTLD

I read LOTS of publications about how fantastic .BRAND new domain name extensions are, and I fully agree that they are a wonderful tool.

I noticed that none covers why one applicant should NOT apply: no new gTLD specialist explains what can the disadvantages be to submit a .BRAND type new gTLD application so here is my personal cover published on CircleID:
There are two kinds of new domain name extensions: those dedicated to selling domain names through the network of accredited Registrars and those dedicated to a personnel use. I call these "dotBRANDs" or ".brand" new gTLDs since they are used — most of the time — by Trademarks for their own benefit. This article focuses on .BRAND new generic Top-Level Domains. In the ICANN vocabulary, these are "Registry Agreements with Specification 13”...
Read the full article here.

.BRAND new gTLD Reports are updated once a month: CLICK HERE !