- Find a memorable name;
- Find the same domain name including:
- The ".com" domain name;
- The "industry related" corresponding new domain name (ie: ".forex" for Forex related businesses);
- Which includes characters free from IDN homograph attacks;
- SSL certificate.
The article with link above says that the problem is solved thank to browsers and SSL certificates but, will end-users double check if a domain name is true or not? I doubt it.