Using the ".bot" new gTLD

The .BOT new gTLD has not launched yet but, according to Domain Name Wire, it appears that it was presented in Las Vegas recently. This domain name extension was delegated in December 2015 - two years ago - and belongs to Amazon.

This is what the Registry says about it:

1. Identity: use a .BOT domain name to communicate your bot offering to the world and claim your unique identity to represent yourself in the bot community.
2. Pioneer: if you are an early adopter and use bots to engage your audience, get your .BOT domain name early. Go ahead, be the pioneer that you are.
3. Innovate: .BOT will bring the bot developer and user community together with tools and an online space that is all about bots and associated services.

A TLD dedicated to...Bots

Obviously, these domain names were created to offer an identity to those willing to introduce the service of their bot online.

If this makes perfect sense to me since the word "bot" easily allows to identify the universe of bots, I know I shouldn't be writing this but I personally hate it when I receive an answer from a bot. I tried some of the one offered on Skype and I got rid of them since they sounded like stupid answering machine trying to remind me about things that I didn't really care about.

"Automation, automation and automation"

Bots are a developing, this is a reality. Banks want them, call centers are already using them, and whatever one think, it is more affordable to use a bot rather than an employee, it's even faster (and again, I hate to write this).

After introducing its Messenger bot platform in 2016 Facebook went from 33,000 bots to more than 100,000 to talk to its customers. Stock trading bots are already very efficient too. So, are bots part of the future? Possibly. Are .BOT domain names the TLD bots makers will use to introduce their work? That's quite possible too. In a close future? Time and how Amazon will market it will tell.

Amazon Lex
Buy the way, did you check amazon Lex?

Des .MARQUES à la télévision?

Le parcours d’une entreprise ou d’une marque pour s’identifier sur Internet et souvent le même: un site Internet auquel une personnalisation viendra s’ajouter, celle du nom de domaine en “.com”. Pourtant, certaines marques en ont décidé autrement.

Des marques Françaises qui s’affichent

Bien que créer sa propre extension n’est pas chose facile, certains participants français au programme des nouvelles extension Internet, finalisé en 2012, ont beaucoup avancé et il n’est plus rare de voir leur publicité à la télévision. Sur les 49 candidats français, quatre affichent déjà leur nom de domaine estampillé “.marque” dans leur publicités.

Tel est le cas de Cuisinella avec son www.ma.cuisinella, de Schmidt avec son www.home-design.schmidt, de Leclerc avec son www.traiteur.leclerc et de BNPParibas avec son https://mabanque.bnpparibas.

Read the complete article (in French).