Friday, November 9, 2018

UPDATE: the Automotive new gTLD business is exciting

I recently updated the Automotive new gTLD report for the month of October/November 2018 and I am excited to note that:
  • There are 60 new gTLDs dedicated to the automotive industry.
  • Lots of Trademarks have applied for their own string and major luxury car manufacturers have created their .BRAND new gTLD:
    • Lamborghini;
    • Bentley;
    • Jaguar;
    • Bugatti;
    • Lexus;
    • Maserati;
    • Ferrari.
  • Surprisingly, some Trademarks are missing: Porsche, Tesla, Mercedez-Benz, Peugeot, and Renault (and probably a few others) but I would not be surprise that they submit their .BRAND new gTLD application in the future.
  • 38 "known" car Trademarks have applied for their .BRAND
  • 5 of Car Trademarks new gTLD applications were withdrawn.
  • After 6 years in limbo, it is still unknown if the .RAM new gTLD will ever see the day.
  • Some Car trademarks register a lot of domain names:
    • AUDI created 1,386 domain names ending in ".audi" for its personal use;
    • MINI created 653;
    • SEAT created 651;
    • LAMBORGHINI created 200;
    • And BMW created 117 domain names.
  • Tires: 1,144 domain names ending in ".tires" have been created!
  • Lots of domain names from automotive businesses are being registered at the moment in the .BEST domain name extension (they cost less than $10 per year until January 2019 at some accredited registrars).
  • Unless I missed something, Volkswagen is the only Trademark to have created an IDN: it's the .大众汽车 and its stands for Volkswagen in Chinese.
  • Update: there seems to be a limited interest in generic TLDs offering a plural AND a singular version of the extension:
    • .AUTO (423 domain name registrations in total) and .AUTOS new gTLDs (62 registrations);
    • .CAR (362 registrations) and .CARS (321 registrations) new gTLDs.
  • The new gTLD with the highest number of domain name registered is one dedicated to selling domains to the general public: the .TAXI new gTLD and it has 6,263 domain names created.
Read the full report.

Register your Trademark using an agent.