The .ONE new gTLD has launched

What the application says: "According to the Applicant, the purpose of the TLD is manifold, as will be further explained below:

1) Reflect and operate the distinctive element out of the key and most distinctive brand (“ONE”) of the One.com Group at the top level of the DNS’ hierarchy;

2) Provide customers and other stakeholders of the One.com Group, including, subsidiaries, and their respective suppliers, sponsorships, and their respective directors, officers, employees, with a recognizable and trusted identifier on the Internet;

3) Provide such stakeholders with a secure and safe Internet environment that is mainly under the control of the Applicant, the One.com Group and its subcontractors;

4) Provide selected stakeholders in ‘ONE’ brands with the opportunity to create a secure and safe Internet environment that is to a large extent under control of the Applicant and⁄or such stakeholders".

Sunrise Period:SUNRISE PERIOD START: Wednesday, 4 March, 2015 - 16:00;
SUNRISE PERIOD END: Tuesday, 5 May, 2015 - 16:00.

Source: http://trademark-clearinghouse.com/gtld-calendar.