.VEGAS new gTLD and search engines

Not sure if this is the web site of a second applicant or one of the first domainers's web site to promote new generic Top-Level Domains.

One thing is sure: the article regarding search engine optimization (SEO) explains the impact owning a new descriptive domain name could have to be better positioned in search engines.

• First applicant for .VEGAS;
• I recommend the reading of "SEO and New TLDs".

A second applicant for .MLS ?

According to info found on .nxt (News and analysis of Internet policy and governance), a second applicant could apply for .MLS:

1. First applicant is has plan to offer an exclusive address for multiple listing services on the Internet;
2. Second potential is the owner of the mls.com domain name and US trademark for DOTMLS.

Complete story is available here.