Wednesday, September 3, 2014

Limitations of .Brand Search Engines

Based on the success of these niche engines, some TLDs pundits have argued for the viability of search engines for companies that have registered their .Brands. Imagine a Search.Nike or Search.Apple.

Read the complete article on gTLD.club:
http://gtld.club/2014/09/01/limitations-of-brand-search-engines/

Do you know who this guy is?


Well, if you don't click here.

Success Factors for New gTLDs Program

An interesting post by Alex Tajirian founded DomainMart in 1996. DomainMart expanded its offerings to domain registration services in 11 languages, escrow, Web hosting, leasing, protecting online identity, appraisal and valuation, monetization consulting, and managing Corporate Training.

Read the post on gTLD.club
The success of the new gTLDs program depends on the actions of the winning registries and on ICANN’s allocation policies for the second round of applications. A successful landscape would be dominated by only a few registries but would be less confusing for users.

More here: http://gtld.club/2014/09/01/success-factors-for-new-gtlds-program/

Wrong question to ICANN and wrong answer...

I rarely read long articles and generally focus on what is written about new gTLDs. Articles from the INTA are good ones but something really hurt me when I read that interview. One question and one answer are just...wrong.


The question: "What has been the biggest obstacle to educating Internet users around the world about the New gTLD Program?"

Am I the only one to have a problem with this question and in particular the "has been"?

The answer: "I think that the sheer scale of the program, and the fact that many Internet users around the world still don’t know about ICANN or what we do, have made this extremely difficult".

Is ICANN seriously considering that the job is done with this answer? If this is the case we are in wonderland and my belief is that ICANN should invest more in communicating about new gTLDs because very - but very - few people have heard about them.

Read the interview here.

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