Tuesday, January 23, 2018

French new gTLDs in 2017

French companies have submitted 49 new gTLD applications to the ICANN:
  • 33 have been delegated and are active;
  • 15 have been withdrawn;
  • 1 has not been processed.
From that list, 34 are Trademarks but some have been withdrawn. Note that the .OVH new gTLD for example is a trademark too but its domain names can be purchased so it is not listed as a trademark.
Four extensions represent French regions: .CORSICA - .ALSACE - .AQUITAINE (the application was then withdrawn since the region changed its name after the ICANN submission process) and .BZH (for Brittany).
The .PARIS new gTLD is the only city extension from a list of 39 city new gTLD applications (note that .BCN and .BARCELONA city TLDs are counted as one city and not two).
There was just one IDN new gTLD submitted, the .欧莱雅 IDN but it was withdrawn (It means .LOREAL in Chinese). Note that the .LOREAL new gTLD was withdraw too and this came as a huge surprise from our industry.

Different meanings
If the volume of domain names registered - AND PAID - is very important for a registry who sells its domain names through the network of accredited registrars, its signification has a different meaning for a .BRAND new gTLD (specification 13 from the ICANN new gTLD program). For .BRANDs, it means that trademarks have inserted the "new gTLD tool" into their branding, and maybe, long term marketing strategy: the .BNPPARIBAS new gTLD is a good example of this.

Blue or red?
Some registries have been successful installing their domain names:
  • In regard to .BRAND domain name extensions, it should be noticed that .MMA had 1,700 of its domain names installed by december 2017: this is "huge" for a Trademark. Then .BNPPARIBAS - .LECLERC and .WEBER had between 100 and 200 names created. Surprisingly, most French .BRAND new gTLDs start to use their domain names: four trademarks only had less than two domain names created.
  • In regard to extensions dedicated to selling domain names through accredited registrars, we can say that they are few but the .OVH new gTLD (a retail registrar itself) had less domains created by December 2017 than in January 2017: this represents more than 50,000 domains still. the .PARIS extension lost 2,000 form January 2017 to December 2017. Interesting: the .BZH and .CORSICA new gTLDs are growing very slow...but they grow.
A lot of interest in the next round
Following my discussions with various trademarks and French law firms, it appears that there could be interest for 200 French applications in the next round of the ICANN new gTLD program. There could be similar figures in other countries. Let's just hope that the ICANN won't limit the number of applications.

Check the full report here (the report is now available in French too).

.BRAND new gTLD Reports are updated once a month: CLICK HERE !