If it exists dozens of very good Content Management Systems (CMS) such as Drupal, Joomla, Google Sites, Shopify, WordPress, Blogger, etc, I found none for .BRAND new gTLDs operating multiple domains. I found Drupal but it requires to code a lot and none wants to code a lot when tools such as Goggle Sites offer to operate multiple websites without having to code.
The power of uniqueness
When starting to use a .BRAND new gTLD, a Trademark acquires the capacity to create as many generic domain names as it wants. For example, when previously using a www.whatever-trademark.com, adding to this sometimes hundreds of pages with long URLs; the new operator of his .BRAND new gTLD acquires the capacity to create ultra generic domain names such as, for example, insurance.brand or shoes.brand: this offers the advantages after:
- Segmentation of contents;
- Ultra meaningful domain names for each content;
- Personalized domain names in the name of a brand;
- Very short domain names;
- Easily memorable domain names;
- The SEO benefit due to cross linking between multiple websites (reference to back linking);
A ".brand" is unique, a ".com" is not
Let's be frank, operating a website using a CMS is great and the tools available online are very efficient ones, but thinking about changing to operating a .BRAND new gTLD with multiple CMS is just...not feasible and truly a gas machine ("machine à gaz" in French).
If companies often use inside developers to code, or external service providers to maintain their website, a lot - and even prestigious ones - use a simple hosted CMS.
When is this coming to .BRAND new gTLDs and which CMS will be first to come with a solution to host CMS for .BRAND new gTLDs?