I am familiar with these two prestigious clubs; the "Lions Club International" and the "Rotary International".
Both are institutions to me and I have known these names forever. I dug a little and went to search for these two groups on LinkedIn, wondering if there would be an interest in either using a new domain name extension or changing to a ".club" new domain name.
Both clubs are on LinkedIn
I registered to these two group clubs and was approved to post on the first one, then on the second one:
- The Rotary International is very active and has more than 53,800 members;
- The Lions Club has 5,230 members.
- The list of 26 comments shows that such a question has to do with identity and not with another boring discussion around domain names. Formulated the wrong way, such discussions end with...no answer at all. Few people like to talk about domain names.
- Applying for a new gTLD is known as being expensive "first".
- There is interest but again...end users did not know that it was possible.
- The Rotary seemed to have considered the question; a private email from one of their executive confirmed that and executives from the Rotary had received information about new gTLDs already.
One the first answers is to keep it as it is: why change something that works already? More answers are coming and a benefit that I see in these exchanges is that participants learn about these new options during the discussion: many participants NEVER heard about ICANN new domains. The one thing learnt here:
- To improve new domain names' adoption, education is the key.
- both clubs are already more educated about new domain names than we think;
- they considered that these new domain names would benefit to their image by allowing member clubs to submit their trademark data in the TMCH (short name for Trademark Clearinghouse).