SITER : an interesting concept

I already use a .TEL domain name but checking ICANN’ silver sponsors, I found this new logo I had never heard of before and the tool it is promoting : SITER.

I registered my domain name (it is free).

The idea is to «make phone calls using a website address instead of a phone number”. I must admit the idea is good because, if I am not sure my friends remember Guillon.com, I am certain about one thing : is always very painful to have a service provider on the phone when he doesn’t publish a telephone number on his web site (or on the yellow pages).

Let’s take an example

I want to call SFR (my French mobile service provider), what do I do ?

• I remember their phone number. Do you know your mobile service provider’s phone number ? I don’t. 
• I go to the yellow pages and hit SFR for Paris ? Well just try it… 
• I go on their web site so I enter “sfr.fr”, then I click on “contact”, then I find a phone number. 

I must admit dialing sfr.fr on my mobile could be much faster.

Would SITER be the solution ?

Let’s download their application and wait for a few years : www.siter.com