Article: Game changer

Challenges to brand owners with the introduction of new generic Top-Level Domains are explained in this article from the Intellectual Property Magazine by Bart Lieben and Flip Petillion.

I agree with the idea that brand owners are likely to become more selective in which TLDs they will register domain names. As a strong believer in the new gTLDs, I think they bring the opportunity to be recognized in a group and add a strong added value to the identity of the registrant (the user).

Read the article here