The .BBB Top-Level Domain

What is the purpose/mission of this proposed, Community-based, .BBB generic Top-Level Domain?

BBB’s mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by:

• Creating a community of trustworthy businesses and charities;
• Setting standards for marketplace trust;
• Encouraging and supporting best practices; 
• Celebrating marketplace role models; and
• Denouncing substandard marketplace behaviour. 

Operating rules

If CBBB (the applicant) receives multiple requests for the same name from qualified community members, CBBB would not use auction as the means of resolving the competing claims. Rather, CBBB will take the following considerations into account:

• What the current primary domain of the business or charity is registered as;
• Whether they own the trademark of the proposed domain name;
• How long a business or charity had been accredited by the BBB or Wise Giving Alliance; and
• Who requested the domain name first.

Read the complete application details here.