Monday, July 18, 2016

Is The Future of Norman in .YOUTUBE ?

Most French know who Norman and Cyprien are. They are two funny persons doing funny videos on YouTube. They are a lot to do this on Internet actually, so in fact, this post is for anybody who has a big audience (page views) on YouTube.

If I personally like both of them, I need to select one of them for my example below so I'll use...Norman.

The ".YOUTUBE" extension
The .YOUTUBE new gTLD, from Google, was delegated in August 2014. At the moment, it is still not really in use and Google gives no info about its plans for its new domain name extensions. I found a "" indexed in Google but it does not point to anything.

Question 18(a)
The question 18(a) of the ICANN new gTLD application is informative and sometimes gives an idea of the Registry's future plan to develop its domain name extension. Here is what the application says:
The proposed gTLD will introduce a dedicated Internet space in which select YouTube channel providers can link to the content hosted on their respective YouTube page.

Question 18(b)

Point 18.b.i.1 says:
Charleston Road Registry (Google) intends to apply for an exemption to ICANN’s Registry Operator Code of Conduct and operate the proposed gTLD with Google as the sole registrar and registrant.
This means that Google will own all domain names.

But point 18.b.ii.2 also says:
The .youtube gTLD will provide select registrants with the opportunity to differentiate their YouTube video offerings from other media distribution services by virtue of its branded gTLD.
It remains unclear how Google will select third parties to be allowed to use ".youtube" domains but ...

...Point 18.b.ii.3 says:
The concentration of Internet users seeking digital video content in the .youtube gTLD space, moreover, will likely invite user comparison among second-level domain sites, encouraging second-level domain registrant content innovation as a point of differentiation.
This is to me a clear sign that the future of ".youtube" domain names is to become available to anybody having a YouTube page.

Point 18.b.iv confirms that:
Given the proposed limited scope and use of the gTLD, Charleston Road Registry believes that there is a reasonable case for such an exemption. Should ICANN not condone this proposed exemption, Charleston Road Registry will make access to Registry Services, including the shared registration system, available to all ICANN-accredited registrars.
Google keeps repeating that it will be sole Registrant (sole owner of ".youtube" domain names) but then, why add things like: "Charleston Road Registry will attempt to prevent the misuse of WHOIS data for improper purposes such as spam, intellectual property theft or phishing." or "Google will follow ICANN rules for attributions of trademarked second-level domains and will offer other protections for trademark owners, including but not limited to an extended Trademark Claims Service of indefinite length"?

What does it mean for Norman and Cyprien?
If it is totally impossible to say when this happens, it is possible to give an idea of what it means for end users with audience.

Norman posts his videos on an ultra long and ugly URL. People visit to watch his shows so...would Norman become a "selected content distributor", and would he own a Trademark (or not), he might be able to use a domain name. Nicer isn't it?

A lot of new gTLDs were "just" delegated

Many new gTLDs were delegated recently, which means that more are going to launch. Most of them are Trademarks. Some of these .BRANDs were added to the new gTLD reports.
  1. "ICANN Secretly Colludes With New gTLD Registry Operators";
  2. SEO expert says “.com”. Other expert says “It depends”;
  3. Registration volumes:
    1. HOT - New gTLDs related to CITIES;
    2. New gTLDs related to CATERING;
    3. New gTLDs related to PHOTOGRAPHY.
      (was added to the ".panasonic" new gTLD to the report)
  4. Just noticed: there is an listed in Google;
  5. A conversation with Matt Mullenweg about .BLOG domain names;
  6. A History of .SCOT: An Interview with Chris Jones;
  7. Which celebrity has registered its ".club" domain name? There is a directory for Celebrities.
  8. Starting soon: the .QUEST Sunrise Period;
  9. Patent: system and method for modifying a domain name system template;
  10. New gTLDs which were just delegated (and which shall launch soon):
    1. .BBT
    3. .BEAUTY
    4. .LUNDBECK
      (was added to the HEALTH new gTLD report)
    5. .TJX
    6. .SMART
    9. .STAPLES
    10. .MARSHALLS
    11. .LANCOME
    12. .TKMAXX
    13. .HOMEGOODS
    14. .PFIZER
    15. .VIVO
    16. .WINNERS
    18. .TJMAXX
  11. To subscribe to the new gTLD' newsletter: it's here.
Most recent Trademark Clearinghouse Sunrise Period announcements

.BRAND new gTLD Reports are updated once a month: CLICK HERE !