Saturday, August 25, 2012

Will BRAND work without the "." in front of it?

A frequently asked question is: If I register "dot BRAND", will I be able to use the label “BRAND” alone in a URL or an email address? What will happen if I do?

The SSAC is the ICANN Security and Stability Advisory Committee which advises the ICANN community and Board on matters relating to the security and integrity of the Internet's naming and address allocation systems.

Far too technical for me, I did not read the report entirely and was interested to know if:
  1. It was possible;
  2. Will dotless domains allowed to be used.
SSAC recommendation:

Dotless domains will not be universally reachable and the SSAC recommends strongly against their use. As a result, the SSAC also recommends that the use of DNS resource records such as A, AAAA, and MX in the apex of a Top-Level Domain (TLD) be contractually prohibited where appropriate and strongly discouraged in all cases.

You can download the PDF here to read the entire report.

.BRAND new gTLD Reports are updated once a month: CLICK HERE !