Wednesday, August 28, 2013

Nouveaux gTLDs : que sont donc les Conseils de Gouvernance ?

Les Conseils de Gouvernance réunissent les intéressés qui souhaitent participer au développement de nouveaux Registres. Ils représentent un avantage certain pour les utilisateurs, mais pas seulement...

Dès 2014, de nombreux Registres seront lancés et quantité de nouveaux noms de domaine commenceront à apparaître dans les moteurs de recherche et les navigateurs Internet, sur les cartes de visites et les “quatre par trois” dans le métro, à la télévision…

Si la nouveauté sera bien présente dans un univers Internet parfois confus, il est une question que les Registres vont rapidement devoir se poser: comment rendre l’achat de ces noms de domaine “simple” ? Comment faciliter l’accès à ces nouvelles identités - souvent très techniques - aux consommateurs ?

La suite sur le Journal Du Net.

Momentum’s Digital Marketing & gTLD Strategy Congress – UK Edition is quickly approaching

Reserve your space now to meet and benchmark with senior executives responsible for digital marketing, brand management, internet strategy, communications and trademark protection as you gain innovative and forward thinking strategies for ensuring your brand is best positioned to remain competitive in a post-gTLD environment.

Below is just a sample of those companies who will be in attendance at Momentum's Digital Marketing & gTLD Strategy Congress in London on September 26-27 - don’t miss out on this unparalleled learning and networking experience.

Look Who’s Attending: http://momentumevents.co/gtldattending

Regardless of whether your organisation has applied for a TLD (top level domain) or not, Brands must understand and plan for the impact that the introduction of a thousand new gTLDs will have on your global digital marketing and brand management strategy.

Learn how to preserve and maximize the value of your brand as you engage with fellow industry leaders during interactive sessions covering:
  • How to Ensure Your New TLD Becomes Your Company’s Smartest Marketing Investment
  • New Capability Opportunities for Your Registry to Use Your .BRAND to Your Digital Advantage
  • Practical Strategies for Ensuring Seamless User Navigation to Your New TLD
  • Strategies for New gTLD Integration Across Multiple Media Platforms
  • Search and String Logic – Ensuring Visibility & Driving Traffic to Your New TLD

Benefit from special case study sessions featuring insights from industry leaders entrenched in the gTLD landscape including:
  • Peter LaMantia, CEO, Authentic Web Inc.
  • Rich Merdinger, Vice President of Domains, GoDaddy.com
  • Tony Kirsch, Senior Manager, International Business Development, ARI Registry Services
  • Charlie Abrahams, VP & GM EMEA, MarkMonitor
  • Roland LaPlante, SVP, Chief Marketing Officer, Afilias
  • Jennie-Marie Larsen, CEO, Domain Diction
  • Kathy Nielsen, Head of Business Development, New gTLDs, Sedo

Download the brochure and register now to reserve your space at this industry leading event. For more information, visit us online at www.gtldworldcongress.com or call +1 (646) 807-8555.

Register your Trademark using an agent.