Tuesday, January 30, 2018

New gTLDs and Health in 2017

This is a sum-up of 2017 focusing on new domain name registration volumes related to Health related new domain name extension. I listed 30 of them:
  • 19 are generic domain name extensions. I included in these applications, the one are restricted and the one that say they are restricted :-)
  • 10 are Trademarks (specification 13 of the applicant guidebook);
  • The .MEDICAL new gTLD was withdrawn.

10 .BRAND new gTLDs
Some Trademarks started to register domain names in the end of the year: .LUNDBECK - .LUPIN - .HISAMITSU and .TEVA created between 9 to 30 personalized domain names. The rest of these applications mostly stick to one single domain name registration but .LILLY which had three in December.

Deep blue
One extension has been highly successful and never lost registrations from one month to the other: the .CARE Top-Level Domains gained 4,000 new registrations in one year to end with more than 17,000 registrations. Same for the .DOCTOR TLD which sticked to the blue during the year. It started from 2,118 registrations and ended to 3,751. The .HEALTH extension has been doing good as well as .HOSPITAL and the restricted .PHARMACY : all kept receiving registrations from January to December.

What about the red?
Health related volumes of domain names are increasing globally and it looks like registants are renewing them but within 3 extensions: .DIET - .SURGERY and .HIV. I believe it will take time for private surgeons to realize that there is an online identity created "just for them" but I think that .DIET should be adopted much faster.

The .RIP new gTLD
I have been asked several times why .RIP ("Rest In Peace" or "Requiescat In Pace") was added to this report and I still have no answer to that question. I wanted to keep an eye on this string because it is the only one that gives websites a perfect identity for a content dedicated to someone who passed away. I wonder when businesses related to the death take advantage of this (online cemeteries, French pompes fun├Ębres...) because these are lucrative and the web is full of messages dedicated to people who passed away. The .RIP new gTLD can give them a strong identity...up to 10 years in packaged offers.

Check the full report here (the report is now available in French too).

.BRAND new gTLD Reports are updated once a month: CLICK HERE !