"dot" in front of a domain name is often used as the URL to qualify a new Top Level Domain project. A few examples : dotafrica.org - dotsaarland.com - dotberlin.de - dotbkk.org - dotcym.org - ...
Apparently squatters have taken the lead once again.
A blog about New gTLDs and dotBrands (.BRANDs) from the ICANN new gTLD program. You can subscribe to The gTLD Club's Newsletter.