What many dotBrands have failed or seem to have not to have understood (especially those who have already signed with ICANN) is that the contract is not designed for trademarks. The agreements are basically a lease agreement that can be revoked from you and given to someone else. What brand on earth would allow for someone else to run their trademark on the internet without their approval?
Read the article from Shaun Le Cornu on gTLD.club:
http://gtld.club/2014/07/28/why-most-brands-may-never-sign-the-icann-contract/
Tuesday, July 29, 2014
Why most brands may never sign the ICANN contract
I am a new gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
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