I am often asked the question: “why would I use a new domain name?” or “why would I change my domain name? And I keep answering the same thing:
…because there is a lot more precision in using a new domain name;
…it is new and novelty attracts the eye;
…there is a very strong identity advantage in showing your clients that they are at the right place when visiting your website;
…the business you are related to appears in your domain name;
…Google shows the domain name extension in the result of a search;
Recently I found a new argument.
Kari Södö is a Virtual Artist
I am not Finish but I believe Södö must be the family name of Kari and I also believe that it is a good idea to register the family name as a domain name. I registered guillon.name a long time ago. Kari decided to register sodo.info.
Oh…you noticed ?
I did a few checks, starting with the .com domain name, the .net and a few others and I confirm that changing domain name can be a good idea, in particular in these early stages of the ICANN new gTLD program: it is possible to register a great – and short – domain name.
A new argument
When the domain name means something different or when it is the diminutive of something else in a different language, it can get confusing. In our case, changing domain name can be the opportunity to start from scratch and get rid of the confusing domain. Then this one will be redirected to the new one: sodo.info could be redirected to a new domain name and keep a good SERP (Search Engine Results Page). There are many ways to do this in an efficient way.
No matter whether the search engine positioning was good or not because what matters first is what the domain name means when you read it for the fist time. In the case of sodo.info, I understand it is the introduction of M. Södö, a Virtual Artist.
.DESIGN is a new gTLD to be launched “soon”
There are many new domain names but the one to come to my mind first for a Virtual Artist would be .ART or .DESIGN. If these two are not available yet, I would suggest to look at any Accredited Registrars for a new one. I personally find that kari.design would be a good match.